Do you sell or educate for better profits in this special network marketing home business?

Do you sell or educate for better profits in this special network marketing home business?

I always enjoy speaking with home-based business opportunity seekers. They have so many good questions that require proper, hype-free answers. I can relate to my first efforts in starting a home business by following a program without a proper overview of how this special home business worked. I followed with “blind faith” that the master marketer would inspire more and more “followers.”

Unfortunately, this home business model based on network marketing concepts doesn’t work that way. Its residual matrix model is based on duplication of a simple business plan. It is not about leaders creating more leaders. It is about regular people with hopes for a better lifestyle communicating with other regular people.

So my main answers are to make sure new people understand the foundational principles of network marketing. This will ensure that common mistakes can be avoided, and unnecessary costs eliminated and time saved. After all, customers buying important products for personal use are the basis of long –term commissions.

One of the most common questions is related to selling. Do I have to sell anything? I have no experience. I don’t like sales. After all, customers buying important products for personal use are the basis of long-term commissions.

These concerns and fears are absolutely relevant. How about you? Do you feel that you are unable to sell, or may even see selling as negative. Perhaps you may have had a past experience where you have been pushed into buying something you didn't want, or felt hassled by a salesperson.

The process of selling is an exchange of information between two people talking…one is looking for a solution to a problem..the other is providing some answers.
Both ways, they are selling each other whether about the problem or the solution. At the end, one person will “sell” the other.."my problems are too great" or "your solution seems the right first step to take." Our consumer society shows we are always willing to exchange money to buy if we find what we want.

The fact is that there are both very good and very bad sales people! Bad sales people are only interested in what they will personally get out of the sale and will use every tactic to close the deal for their own gain.
A good sales person will not sell something to anyone unless they truly believe that they will benefit from it. They will ensure all important questions are answered and if someone is still not interested, then they will stop pushing. The good sales person will also go to any length to ensure that all customers are completely satisfied with their purchase.

But here is the $64,000 question:
Do networkers SELL a product or EDUCATE a better financial future?

Is network marketing all about really selling a product that can be bought in a local retail outlet, or does it offer the unique advantage of presenting an improved lifestyle opportunity? What other options are there?
You don’t need to “sell” a better, more financially free future...most people would be interested in "buying" and upgrading their status quo. However, first, you must educate about the key concepts to get you there.

So, on one hand, you have particular products..as the means by which to make residual income…Note that most network marketing companies produce cutting-edge research and development products. Do your due diligence here to understand the value and benefits.

On the other hand, you have an opportunity, a decision to make to start a home business of this type that can change your life and your finances forever. You have a situation where you can identify ways in which your business can help other people to achieve life long ambitions.

It’s simple to say “no’ to a product..a bottle..a box in a competitive marketplace, but you have to think more responsibly about saying “no” to a home business opportunity that can build independence for you and your family.

Ultimately, the best way to make any decision is to educate first. Get your facts. Get your overview.
Start to change your belief system...
Understand the four key words to home business success is "I can do this."
Get educated and enlightened about how the greatest, simplest, low-cost, high-potential earnings home business functions...
Now go out and check the products and see if you are willing to “buy”.

In conclusion, this home business model is unique that allows every person the right to have a profitable home business. Get smart and help others get smart. Get wealthy and others will knock on your door.

Does this mean I have to be a teacher now rather than a salesperson?

Goodness, no! Use professional teaching tools to tell the story for you.

Your comments and questions are always appreciated,

Annemarie...No Excuses Allowed Team

How to make your home business choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle

Make your Home Business Choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle?

Your Home Business choice: 10 Step Cha-Cha-Cha or 3-Step Shuffle?

No one ever said starting a business would be easy, but once you make the decision to start one, it’s all you can think about. You’ve probably checked out numerous home business opportunities. Here is an interesting analogy to help your decision making process

10 Step CHA-CHA-CHA for Home Business Professionals

STEP 1: Do What You Love…GREAT IDEA... Believe in something you can share with others to make their lives better

STEP 2: Do Your Homework...Prepare a cash flow plan with accountant…budget..expenses.. return on investment.Make sure you have enough money and resources.

STEP 3: Create a business Plan...Set short term and long term goals, prepare for setbacks, source of funding, marketing expenses. Use templates for step by step creation.

STEP 4: Research the market: Are people already paying someone for the product or service you want to offer? What is your Unique Selling Proposition? Competitive Edge? Find out what your competitors are doing—Always try and offer something that no other company provides or fulfills a solution to a problem or need It’s called staying on the “cutting edge”

STEP 5: Set a Realistic Price: If you create your own product, make sure the price you set is based on presentation, statistics, and credibility. Pretend you are the client and you are looking for something fair, competitive, and sensible. Always take overhead and production costs into consideration to include the final price to ensure you make a profit.

STEP 6: Create Your Image, Brand or Logo Your image or brand will define your product or service and is one of your most important assets and how people will talk about your company. Don’t spare the expense here. You want to set positive first impressions and opinions…Will a potential customer want to recommend or return?

STEP 7: Create Professional Informational Material: Be ready to distribute one-page flyers or brochures or an informational website. Make sure your look is updated to attract new business.

STEP 8. Plan Your Strategy. Set up a business plan that outlines the details of your business, organization, overall goals, trouble-shooting, and how to track and measure results. This Business Process is essential to streamline and help you avoid potential problems. Customers appreciate efficiency and ease of use.

STEP 9: Your Marketing Plan ..this is the BIG ONE! THE GRAND FINALE! THE BIGGEST EXPENSE to fit into your budget! Lack of marketing is the #1 reason why any business fails.This includes some complex maneuvers such as advertising channels at the local level, reaching your primary target audience, joining local chambers of commerce, leads groups and/or business organizations to develop strong business relationships for qualified leads and referrals, checking out Business Directories. This is for offline advertising..and now, of course all the new online marketing to establish brand awareness..blogs, websites, social media….this is huge and if done well deserves massive applause from a massive audience.

STEP 10: Stay Positive…wow this is very important after all these steps.
This is a standard expectation…To think positive…don’t let doubt or fear interfere with your goals..even when it gets rough, as it surely well from time to time. Keep steering..as long as your compass is set with careful planning and a well thought out strategy, you will reach the final destination of business success.

I’m thinking of the comparison now between another very popular TV show Dancing with the Stars. Those dancers are so professional and so successful with all those amazing steps and strategies..it boggles the mind..can we ever learn to be that successful?

But I’m not a business professional..and I don't have months or years but I still deserve an equal chance to dance, to dare, to dream, to be the best Ican be, to create a beautiful life for myself and my family…

For me , a 3-step Shuffle will do just fine as long as I get results…more and more profits for my efforts. I want the opportunity to plug into a successful company and they do the "heavy work" for me…


manufacturing, researching, pricing, competive cutting-edges, shipping, accounting, branding, promotional materials, accounting, back office administration.

In return I will help to market and recommend their products and get paid multiple commissions.Therefore, the home business marketing plan becomes the key to my success…and a 3-Step Plan or Strategy is something I can learn easily:

STEP 1. Educate..get the facts so I know what to do..

STEP 2. Empower..get the belief system..I’m good..I can do this..

STEP 3. Change is now very real and exciting…a sizzle phone call, an amazing network marketing company and extraordinary product.

The stars are within MY reach now..

My judgment is my choice..will I? …won’t I? …wonder what if?..celebrate?

It’s my choice…my fortune..my legacy…

Can you really find a Home Business in a Box..or Hope in a Capsule?

Can you really find a Home Business in a Box or Hope in a Capsule or…

I came across a bold title that caught my attention immediately:
Gastric Surgery in a Bottle!
OK…so now I have a serious case of “cognitive dissonance” where pictures of reality just don’t fit within given frames.
Gastric surgery is pictured as an extreme open surgery, very expensive, recommended by a medical professional, surrounded by specialists, painful recuperative time and life-long severe diet restrictions. Can you visualize all that activity enclosed in a glass bottle
realistically. Of course, we know it is meant with a lot of creative license!

This gastric program consisted of swallowing one or two capsules 30 minutes before a meal with a lot of pre-measured water. Each tiny microbead inside the capsule absorbed the water and expanded 500 times in less than 2 minutes. This “stuff” filled the stomach at least 80% full which, of course, left little room for actual food and you ate less.
How does the body get rid of this “stuff”…apparently by safely flushing it out through the system. And soon, the slim body you always wanted is transformed in front of the mirror with minimal effort. Is anybody concerned about nutritional deficiencies?

Hope in a capsule? It is an imaginary picture that maybe works in advertisements full of happy people. But abstractions like hope or success must be based on real actions with tangible causes and effects. To reach any destination is a journey of a thousand steps. By managing the quality of individual steps, we can ultimately measure the quality of our journey’s destination. We realize our hopes and deserve our successes.

So is there such a thing as a “home business in a box?”….I’ve come across that heading also. Once again, any business, including home business, is a serious venture with multiple factors and daily permutations. Here is just a handful of step-by-stepvariables you need to manage: market research, inventory, production, personnel, accounts receivable and payable, customers, freight, technology, time commitments and the list goes on. Most importantly, is sales and marketing expertise to get your business into the competitive marketplace in order to make income and, potentially, profits. Can you visualize all this activity contained in a box in its own microcosm?

The good news is that home business factors have changed dramatically in our modern Information Economy. Technological advances have simplified and multiplied the process of “intellectual distribution” worldwide. Home business entrepreneurs can plug into huge successful companies and help to market their products to earn residual commissions. They can leverage their time and knowledge with information tools 24/7 and break the income cap set physically by a 40 hour week. However, most importantly, the key remains the expert marketing plan in order to attract customers and partners.
In checking out the possibilities of a home business, make sure the marketing plan is simplified in order to multiply your profits. Our marketing plan has only 3 steps and it works beautifully.


Can I have a “home business in a box?” Yes, I CAN DO IT and YOU CAN, TOO.

Standing by to help,
AnneMarie

What Works Better?...Push, Pull, or Educate and Empower about Home Business

Do You Push, Pull or just Educate and Empower about Home Business

Here is another part of an article that underlines why so many home businesses in ourf industry end up in the brambles in the ditch with the unhappy owner crying “No More, This *……* just doesn’t work!
It is written by an internet marketing guru and these “promotional pillars” are absolutely imperative for good marketing. The two main strategies are defined as:

A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.

A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.

A quick point by point summary of Low cost 'PUSH' Strategies include
…Affiliate Programs
…Follow Up Landing Pages By Phone
… Direct Mail with Phone and E-Mail Follow-Up
… Advertising…the frequency of your advertising determines how well the rest of the 'push' strategies work.

A quick point by point Low Cost 'PULL' Promotional Strategies include:
…Viral Promotional Products such as writing small re-printable reports for others to promote with your link or logo or sending out news releases
…Social Networking to plug your branding, links and logos
…Blogs to personalize your story and links
…Discussion Forums where you can respond to posts with helpful answers to discussion lists in your niche market
…Seminar Networking where you attend seminars and connect with others.

Now to make sure these are followed make sure you maintain a daily check list and do it.
Or find someone who can help you do the daily chores and outsource these tasks to others.

OK…I’ve been there, done that...and I ended up in the brambles in the ditch! WHAT A JOB! I want get away from working for a boss including myself! Not to mention the time commitment and no-return expenses.

What I want, and what is available now, is a simple 3 step marketing plan that covers all the essential information with a professional inbuilt training component to save me time and money. No PUSH…No PULL. I share a No Excuses Allowed Team philosophy and the rest is up to people to learn and decide. AND THIS HAS MADE ALL THE DIFFERENCE!

Your comments and questions are important. What kinds of marketing strategies have worked or not worked for you.

AnneMarie

Four Words Every Home Business Owner Must Say...Part 4

Four Words Every Home Business Owner Must Say...PART 4

I CAN DO IT

So far, in Part 1, we saw how self-concept determines your destination and both are relative to a successful marketing plan. In Part 2, we saw how a simple “song” or marketing plan is easier to deliver and fun. In Part 3 we saw how a simple formula can transform basic ideas into wonderful creations over and over again, even if you’re not a “guru”.
Part 4 is the last analogy that compares a concrete object we know a lot about to a
more abstract realization of one’s dream lifestyle with a home business.

These hopes and dreams will become a concrete reality with these simple words:
I CAN DO IT

We all have a can’t-live-without-them affair with CARS, sooner or later, as singular or plural experiences.
Who doesn’t remember their first car...the thrill of independence...the call of adventure...the wind in their hair...
Cars in their own rights have sported exotic imagination names like Mustang, Infinity, Explorer, Viper, Celebrity, Dynasty, LeBaron, and Phantom.

Besides these imaginary traits, cars are indispensable to our way of life. Here are some interesting facts:
Average car is driven 15,000 miles annually
The cost of driving is far more expensive than gas when you take into account sales tax, registration fees, maintenance and repairs.
Depreciation is the largest cost factor (2007 Consumer Reports) and can account for up to 48% of total ownership costs.
Fuel is the second highest cost factor per year soaking up 21% ownership cost.

So how does driving a car relate to building a profitable home business?

In a nutshell, it is the marketing plan that “drives” sales and income for business owners.
You may have the best “mousetrap” in the world but if no one hears about it, no one will beat a path to your door.

It is especially true if you have a network marketing home business that plugs you into a large company where you help market their products to earn multiple commissions. Your income will reflect how well you can “drive” home the marketing plan.

Let’s do some creative thinking. What if marketing plans were cars?

Plan A is a simple basic car with standard features:
A phone number, a website and an overview with an inbuilt industry component

Plan B is a more complicated car with extra features and specialties best managed by trained operators...there are company conference calls, upline 3 way calls, training sessions, presentations, follow-ups, more products and features and testimonials.
It follows logically that the more technicalities presented, the more objections and the less number of operators are willing or able to take on the driving challenge.

On the other hand, with a simple basic car the personal comfort levels increase. Everybody can drive this car. Your manual is minimal…cuts back hugely on time and expenses. Your odds of finding other willing and able drivers dramatically increase.
This is true duplication of a business plan that can lead to fortunes being created in this industry especially with an inbuilt industry training component found in Plan A.
Duplicating the marketing plan is the essential factor directly related to your profits.

You can consider the “fuel” to drive your marketing plan as the Business Opportunity which is constantly perceived differently by people and therefore nearly impossible to control. But the marketing plan must be the same vehicle, same delivery, same results, same financial destination.

In designing the slide presentation in the Mini-Program for Maxi-Profits, I chose the symbol of a basic red car to represent the concept of a marketing plan.

It is meant to be the opposite of high-powered marketing plans used by "guru drivers." They have the public persona, the skills to handle high tech, high performance features like 432 horsepower, radio data responders, telescopic steering, high maintenance, and higher cost premium gas. Their audiences may admire their skills and unbounded ambition and success. Some may even try and emulate their skill and “drive complicated marketing plans,” and most times they drop out of the race. THEY CAN’T DO IT!

Of course, you will always find the super salespeople who will roar into high gear.
But how many others audience members will they attract to do the same? In my experience, one or two, because this network marketing business is not about sales but duplication of marketing plan. And the great news is VELOCITY IS DETERMINED by SIMPLICITY and YOU CAN DO IT!

If you learn nothing else from this short series of I CAN DO IT, make sure you understand this statement perfectly. It can mean the difference in your ability to live in poverty or in wealth.
After all, “ability is a poor man’s wealth”. And the special network marketing home business, more than any other business model, offers the one chance to duplicate average ability to the democratic masses.

YOU CAN BE THE VERY BEST RACE CAR DRIVER IN THE WORLD BUT IF YOU’RE NOT IN A BASIC VEHICLE THAT IS SIMPLE TO DRIVE BY MANY OTHER DRIVERS, YOU’LL NEVER WIN THIS SPECIAL NETWORK MARKETING RACE

You can view these slides and other important principles about this unique home business model in our Mini-Program for Maxi-Profits slide presentation…the training component to this industry that is simple to share.
Your comments and questions are always valued.

AnneMarie

Four Words Every Home Business Owner Must Say...Part 3

Four Words Every Home Business Owner Must Say...PART 3

I CAN DO IT

So far, in Part 1, we saw how self-concept determines your destination and both are relative to a successful marketing plan. In Part 2, we saw how a simple “song” or marketing plan is easier to participate with and fun.

Now, another analogy just hit me last night. It all began with a small cluster of unexpected events…my brother and family (5 members) dropped in from their Kelowna trip. And I offered to make supper, of course, and they gladly accepted, of course, and I didn’t have enough of anything prepared to do company’s justice. In my fridge, there was a small hamburger package (enough for two people) and mozzarella cheese. Sometimes in emergencies like this I draw out an old traditional family recipe. It’s simple 5-ingredient sour cream dough that is rolled out into thin 8 inch circles topped with a filling, braided shut, rolled thin and fried in olive oil. Serve with sour cream and salsa, green onions and carrot sticks. The surprise supper was great with what was described as a gourmet treat.

I love analogies because they can take a highly complex subject and compare it to something easier to understand. In this example I was successful in preparing a good supper for several people because I had a recipe to follow that never fails.

A recipe made me think of any list of specific instructions with an end result in mind.
You take raw elements like egg, flour, salt, and create a composite wholly unlike to the elements. In the similar way, you can take a marketing plan to grow your home business and realize a dream lifestyle way beyond the words on a page.

A map is a pictorial overview of an actual landscape using labeled keys or code. You can see where you are now and where you want to be. With a business plan, you must be able to see ALL the rules to win by, offensive driving and defensive driving.

A business plan is essential to starting a business, including home-based. You need check out market research,time commitments, consultants, cash-flow projections, investment ratios, rental fees, shipping, competitors, production, sales and marketing…just to name a few.

A network marketing home business plan has the basic advantage of plugging into an established, successful company in order to help market their products and earn commissions multiple times. Get paid for monthly consumption of products you would buy anyway. This sounds great in theory.

Here are your ingredients:
BOTTOM LAYER (foundation): company, top management, manufacturing, valuable products, cutting edge advertising, shipping, accounting, service department and more.
MIDDLE LAYER (filling): personal sponsor, team training, support, marketing plan
TOP LAYER: success and financial freedom

But in reality this fails for 95% of people who try it! The top layer, the sweet, care-free, delicious topping is enjoyed by only a handful of people EVEN when the basic recipe is the same. Why? This question has bothered me for years. The company’s foundation is a prepackaged delivery. There is no need for changes here. The real variation in this recipe is the middle layer, the filling…and you can’t apply the topping if you have no filling.

So what’s wrong with the filling? It’s a $64,000 question. Here is where you find all kinds of cooks, or team leaders, using their own special flavors or strategies (sometimes tied into buying their own particular brands). Here is where you find the top “guru” chefs with experience, multi-tasking skills, and credibility in performing complicated procedures.
I can’t pretend to cook like a Julia Child, Emile Lagasee or any of the Iron Chefs.
I can only marvel at their creations of Stuffed Snapper with Orange and Lime and Manhattan Cheesecake with Flaming Apricots.
Again, I have no desire to be the expert.
I may not even know how to fry an egg (I’m new to home business) but all of the sudden I need to be able to keep up with the expert marketers! Even worse, because of the nature of duplication in this business model, I also need to go out and teach this recipe to others and then they need to do the same! It doesn’t work. Average “cooks” can’t copy and promote complicated recipes. Nor should they need to spend countless hours training.

Show me a simple, straight forward marketing plan …a recipe with 3 or 4 ingredients for the filling:
1. Phone number for an overview. Are you interested? Yes or No
2. Company’s website for more information with a 1 page overview
3. 1 – 2 – 3 Step Marketing Plan to read-and-share that covers the basics: Trends, Marketing, Action…about 30 minutes to set
4. If people want a serving of Excuses…share more side dishes of educational resources

I CAN DO IT!

More importantly, I can pass on this recipe to as many people as I wish and they can duplicate the steps. Most importantly, I can celebrate the fact that I may not be a “guru chef” with years of mastery, but I can plug into the same networking company, expand my time and knowledge by passing on a simple “recipe” and start earning multiple commissions over and over based on initial effort.
Then I’ll be able to treat my friends to a real gourmet lunch courtesy of these masters.

I’d love to hear your ideas or questions. If you wish to try the Everday Pyrahi recipe from above…send me a note.

Sincerely,
AnneMarie

PS. As an interesting note...the comparison is often made that fast food franchises can be operated by a staff of teenagers because they follow a cookie cutter system. The food may not always be “the best” but you know Hamburger XYZ in California will be exactly the same Hamburger XYZ in Toronto, Canada

Four Words Every Home Business Owner Must Say..Part Two

Four Words Every Home Business Owner must say...Part Two

I CAN DO IT…
This is a more whimsical but still vivid look at how to plan to be successful with a home business.
In the last blog these words were tied to your self-concept or self-perception.
Your mind is the key to start the journey to the destination of your choice.
It’s not about speeches, products, hype, leaders, etc.
The point was also made that a simple marketing plan will be more successful than a complicated one. More success will naturally develop self-concept.


One top networker said the way to be successful is to “listen to the music one more time.”
His training involved six weeks of regular teleclasses. Learn the strategies, learn the script and practice, drill, rehearse. Tough for even the most motivated to maintain, much less pass the expectation to others.

So, the other afternoon I was returning from visiting my family. Feeling a little nostalgic in a beautiful hazy golden autumn afternoon driving through our mountains, I decided to listen to a CD by two “singing cowboys,” namely, Slim Whitman and Tex Ritter.
They sang old treasured songs…the words made simple statements, soulful and understandable. The single guitar notes rang clear as bells in uncomplicated melodies. I could recall vaguely hearing some of the songs as a child:

When I grow too old to dream
When my blue moon turns to gold again.
Beautiful Dreamer
Green Grow the Lilacs
The point here is I found myself automatically singing along, humming the tunes, quickly learning the choruses, repeating words and rhymes long forgotten. The words were simple, the tunes repetitive and it was easy to follow along. Being masterful was long gone.

Now I can’t sing. My high notes were raspy, I forgot words and my attempts at yodeling probably scared animals in the hills. Nor did I think for a moment that I had the talent or ever be in the same league of success as these singing cowboys. Nor did I desire to be a singing celebrity at any time. But I could duplicate the words, most of the melodies, I had fun, and I didn’t have to spend months or years training to be an expert that others could admire and follow.

So how does this scenario connect to a profitable home based business? In the network marketing industry, particularly, it is the duplication of the marketing plan that builds customers and cash-flow. It follows logically if the marketing plan is simple, easy to understand, easy to read that everyone can duplicate it. In other words, everyone can sing along at their levels of ability. You don’t have to be a good singer or a good salesperson as in this example. “You listen to the simple music one more time” and you share it and so on and so on.

I CAN DO IT

Keep the words and marketing plan simple for home business success. Enjoy the ride and the time freedom on your own terms, choosing to visit and travel through the peaceful autumn mountains listening nostalgically to sweet, simple words about life and what really matters.
Check out the 1 – 2 – 3 Step Marketing Plan and see how simple it is to “sing along.”
I am here to help with questions and comments.

Sincerely,
AnneMarie

Four Words Every Home Business Owner Must Say...Part One

FOUR WORDS every Home Business Owner must say…PART ONE

I CAN DO IT (ICDI)

I just had to share these words by Stephen Pierce.
(Stephen Pierce International Inc.)
They help to explain the purpose of keeping it simple ranging from
walking to planning a successful home business.

"True leadership is the ability to take something
complex and simplify it.

If I told you to run east to see the sunset would
you be successful? Sure you would, if you were facing east.

Would you need to go to a seminar and hear the right speaker
before you could run east successfully?

Would you need specially designed sneakers?

Would Gatorade need to make a special drink for people
running east before you could be successful?

Of course not. You just need to be in the right
place...facing east. Then you'll see the sunset.

It's the same way with making more money online.

You don't need to buy the priciest product or hear the best speakers
before you can take your next step.

Look, I could give you all the resources in the world and all the latest strategies.
But there's one thing that will never change: the human factor.

It's impossible to change your business and start moving forward without
first focusing on you and your mindset and perspective. The possibilities
you see for yourself will depend on what you’re thinking..

When your car's gas tank is low, you go fill it up with gas, right?
You need to do the same for you, too. Here is the G.A.S you need:

G - Gratitude is an attitude. Begin each day by
thinking about something you are grateful for,
even if your finances are lousy or your family
life is under severe strain. There's something
you can be grateful for.

A - Affirm who you are. Don't dwell on what you
think you "can't" do or how you've failed in the
past. Focus on what you "can" do. Use
constructive language, instead of destructive.

S - Strategies, systems and support. All three of
those go together. " (end of Stephen's quote)
Especially if you’re contemplating a home based business
in our network marketing industry.

Use professional information tools to tell the story for you.
Use the simple slide presentation to be the expert on how
to leverage Time and Knowledge and earn multiple commissions.
Read the keep-it-simple 1 – 2 – 3 Step Marketing Plan to show the big picture
and excellent value in products, management, trends and timing.
Call me to help with questions or comments.

Remember, keep it simple, face the right direction, use your own G.A.S,
and reach the sunset of your dreams.
I CAN DO IT!

Standing by to help,
AnneMarie

P. S. Warriors through the ages understood the
importance of the right terrain in winning
battles. It gives you a huge strategic advantage.

If you pick the wrong place as a marketer you'll
burn through all your resources. Today is the day
you pick the right place.

A Profitable Home Business on a Table Napkin? Show Me How

A Profitable Home Business on a Table Napkin? Show me how.

I listened recently to a short video presentation about a young entrepreneur who has an absolutely unusual way of deciding which potential million dollar business to build based on a peculiar business model. Can his business plan be explained to future partners on a dinner napkin? And can his partners explain the same business plan on a dinner napkin to other prospects?

The key here is marketing with obvious simple duplication.

He continued to draw a regular sized napkin and divide it into quadrants. Each quarter represented a special function.
First, start with a capture email page with a low ticket offer.
Next, proceed to a small ticket upsell where as many as 30% of customers begin to feel comfortable with the buying process. Then, everyone is dropped into an email follow-up system called a Continuity Program. Finally, the big ticket item is produced and supported with call centers, webinars, and email contacts and updates. At any time, potential customers can remove themselves from the marketing funnel.

This program started a personal evaluation. Can my small home business be explained on a single dinner napkin? I believe so, but even in a more simplified way.

First: Invite potential prospects to listen to an overview call about the home business opportunity.
Second: If interested in more information, follow-up with the company’s website and a one page Getting Started Right Business Plan
Third: Help with questions. Continue the education with a generic overview of the business model with a slideshow and e-book…an invaluable information tool that does the work for you called the Mini-Program for Maxi-Profits.
Fourth: Read and share the 1- 2 – 3 Step Marketing Plan that covers all the main facts,neutralizes common excuses, and brings in a new business partner.

Simple is a beautiful thing. A simple dinner napkin “business” can be duplicated. In our industry duplication of a simple marketing plan can lead to fortunes.

How Not to Let my Home Business Beat Me Up

Blog: How Not to Let my Home Business Beat Me Up?

Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.

I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.

The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.

The Many Hats of a Small Home Business Owner

Note: this is another refocused "insight" from the book E-Myths..

Every small home business owner wears several hats: you wear the hats of Entrepreneur, Manager and Technician.

At the beginning, the need to wear at least 3 hats becomes very apparent. Of course, I wanted to be the Entrepreneur, the visionary, working with a strong team to bring health and prosperity to the average family. I needed to be the Technician, the technical expert, who organized the correct emails, mailings, webinars, conference calls, company updates, training sessions, and so on. Then, of course, I was also the Manager who wore the pragmatic hat in terms of talking with people, prospects, new customers, sales and marketing questions, goal setting, solving problems and so forth. In order for any company to be successful, you’ll need to develop these 3 skills or hire somebody to play each of these roles.

However, as time and experience evolved, and the Information Economy and technology continued to expand, then more questions had to be addressed in long term management systems. I’m happy to note these questions have now been answered with the help of information tools and a simple 1- 2 - 3 step marketing system.

• How can I get my business to work, but without me?
• What’s the best way to delegate my responsibilities?
• What procedures should I implement to make the business run and grow itself?
• How can I spend my time doing the work I love to do rather than the work I have to do?

My advice for any person looking for a home business is to start with the basics: Become a student first. Learn the basic facts about the industry you’re interested in. Now you can set some entrepreneurial goals and long term vision. Plug into Information Technology to help with the technical details. For management goals, let information tools by top experts tell the story for you.
So what else is there for you to do?
How about answering the last question; mainly, spend more time doing the work you love.

Of course, we also wear a multitude of other "hats" as mothers, fathers, husbands, wives, sisters, brothers, relatives, neighbours, co-workers,employees, sports fans, hobbyists and so many more...all the more reason to use professional information tools.

Standing by to help with questions or comments,

AnneMarie

PS. Share some stories about the "hats" you wear.

PART B

Current economic times are turbulent, home businesses are booming, information is overwhelming..where do you begin to make an intelligent, comprehensive search?

In all sincerity, let's say you decide to look at one of the fastest growing trends; namely, a network marketing home business. You’re bright eyed and freshfaced and have a strong desire to do well. You want catch this train to a five or six digit income and not be left standing on the sidelines.
But how many times have I seen this happen with new people?
All of a sudden you are flooded with information overload…company, product, sales training, marketing strategies, motivation, self-development!
Plus…as a newbie you need to share this full load with others and get them motivated and excited! Yikes…stop the train! I’m just at the primary level at this time and how can I be expected to perform like a networking graduate? In time, with practice, I will master the important fundamentals. But don’t swamp me with high expectations when I’m just learning my first steps.
Don't expect me to win the marathon without practice. Just give me the basic 1- 2- 3 steps that I can do and others can do as well.

Here’s an example. Every business needs a KEY MARKETING PLAN. Don’t even contemplate starting any home business until you have examined closely the features of how you will market the product(s)
Here's your choice. What kind of marketing plan would you like to plug into?
ONE...a 10 page outline with steps to follow for the next ten days. As a follow-up, your new customer will also have to follow this plan…I've been there…done that..and it doesn't work for many reasons…No wonder this industry based on duplication has so much attrition and low rates of success…
TIME TO CHANGE!
TWO...OR would you like to get a 1- 2- 3 steps 30- minute plan to read and share…
Everybody can read and share the critical points of information: the need to changes, smart choices and steps to action.
Learn the basics…3 steps...30 minutes.
Pass it on to others.
Continue to repeat 3 steps... 30 minutes
Simple to do... simple to duplicate.
The KEY that opens up network marketing fortunes is in the duplication of simple basic business (marketing) systems
Your choice: a 10 day business follow up or a 1-2-3 step 30-minute plan
What duplicates: a 10 day business plan or a 1-2-3 step 30- minute read and share

More marketing tips next.

Your comments and questions are always appreciated.

AnneMarie