A Profitable Home Business on a Table Napkin? Show Me How

A Profitable Home Business on a Table Napkin? Show me how.

I listened recently to a short video presentation about a young entrepreneur who has an absolutely unusual way of deciding which potential million dollar business to build based on a peculiar business model. Can his business plan be explained to future partners on a dinner napkin? And can his partners explain the same business plan on a dinner napkin to other prospects?

The key here is marketing with obvious simple duplication.

He continued to draw a regular sized napkin and divide it into quadrants. Each quarter represented a special function.
First, start with a capture email page with a low ticket offer.
Next, proceed to a small ticket upsell where as many as 30% of customers begin to feel comfortable with the buying process. Then, everyone is dropped into an email follow-up system called a Continuity Program. Finally, the big ticket item is produced and supported with call centers, webinars, and email contacts and updates. At any time, potential customers can remove themselves from the marketing funnel.

This program started a personal evaluation. Can my small home business be explained on a single dinner napkin? I believe so, but even in a more simplified way.

First: Invite potential prospects to listen to an overview call about the home business opportunity.
Second: If interested in more information, follow-up with the company’s website and a one page Getting Started Right Business Plan
Third: Help with questions. Continue the education with a generic overview of the business model with a slideshow and e-book…an invaluable information tool that does the work for you called the Mini-Program for Maxi-Profits.
Fourth: Read and share the 1- 2 – 3 Step Marketing Plan that covers all the main facts,neutralizes common excuses, and brings in a new business partner.

Simple is a beautiful thing. A simple dinner napkin “business” can be duplicated. In our industry duplication of a simple marketing plan can lead to fortunes.

Home Business? Back to Basics

We are living in some exciting times in the middle of the Information Age, surrounded by countless possibilities…It's about automation, technology, sharing information where intellectual distribution is competing with physical distribution. It's about marketing information using a self-franchise system. All the tools you need are in your hands…a phone number, a website, a read and share marketing plan. You don’t need to spend endless hours studying, reading programs, taking ecourses, listening to webinars and conference calls (unless you want to)

So as an ex-teacher, here’s my cry , " I just can't take it any more!"
Let's get back to basics..the simple A B C's of how to understand any big concept, especially when looking at a home business opportunity.
Let's learn a few basic facts.
Let's apply a few strategies.
Let's see the "total" big picture or "concept map " so we know what to pay attention to and what is essential for success.
Let's review, make plans and set goals. Now you're ready to look seriously at a profitable home business.
The next few blogs will outline a basic vocabulary and structure to better understand some of the fastest growing home business trends.
FACT A
Most people live on salaries. If you work for the boss you live on a fixed income.
Traditionally, there are 4 ways to earn an income and make a living:
1. Work for the boss.
2. Start a home business with something you' ve created or service you provide.
3. Plug into a huge company, help market their product and receive multiple commissions.
4. Earn accrued interest from your investments because you're already wealthy.

How do you make your income? What are the positives and negatives of any of these ways?
How can we amalgamate more than one way? Which is the fastest way to reach Number 4, if that is something you desire?
We'll look at FACT B next time.
AnneMarie