Can you really find a Home Business in a Box or Hope in a Capsule or…
I came across a bold title that caught my attention immediately:
Gastric Surgery in a Bottle!
OK…so now I have a serious case of “cognitive dissonance” where pictures of reality just don’t fit within given frames.
Gastric surgery is pictured as an extreme open surgery, very expensive, recommended by a medical professional, surrounded by specialists, painful recuperative time and life-long severe diet restrictions. Can you visualize all that activity enclosed in a glass bottle
realistically. Of course, we know it is meant with a lot of creative license!
This gastric program consisted of swallowing one or two capsules 30 minutes before a meal with a lot of pre-measured water. Each tiny microbead inside the capsule absorbed the water and expanded 500 times in less than 2 minutes. This “stuff” filled the stomach at least 80% full which, of course, left little room for actual food and you ate less.
How does the body get rid of this “stuff”…apparently by safely flushing it out through the system. And soon, the slim body you always wanted is transformed in front of the mirror with minimal effort. Is anybody concerned about nutritional deficiencies?
Hope in a capsule? It is an imaginary picture that maybe works in advertisements full of happy people. But abstractions like hope or success must be based on real actions with tangible causes and effects. To reach any destination is a journey of a thousand steps. By managing the quality of individual steps, we can ultimately measure the quality of our journey’s destination. We realize our hopes and deserve our successes.
So is there such a thing as a “home business in a box?”….I’ve come across that heading also. Once again, any business, including home business, is a serious venture with multiple factors and daily permutations. Here is just a handful of step-by-stepvariables you need to manage: market research, inventory, production, personnel, accounts receivable and payable, customers, freight, technology, time commitments and the list goes on. Most importantly, is sales and marketing expertise to get your business into the competitive marketplace in order to make income and, potentially, profits. Can you visualize all this activity contained in a box in its own microcosm?
The good news is that home business factors have changed dramatically in our modern Information Economy. Technological advances have simplified and multiplied the process of “intellectual distribution” worldwide. Home business entrepreneurs can plug into huge successful companies and help to market their products to earn residual commissions. They can leverage their time and knowledge with information tools 24/7 and break the income cap set physically by a 40 hour week. However, most importantly, the key remains the expert marketing plan in order to attract customers and partners.
In checking out the possibilities of a home business, make sure the marketing plan is simplified in order to multiply your profits. Our marketing plan has only 3 steps and it works beautifully.
Can I have a “home business in a box?” Yes, I CAN DO IT and YOU CAN, TOO.
Standing by to help,
AnneMarie
Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts
Monday, December 8, 2008
Friday, October 17, 2008
A Profitable Home Business on a Table Napkin? Show Me How
A Profitable Home Business on a Table Napkin? Show me how.
I listened recently to a short video presentation about a young entrepreneur who has an absolutely unusual way of deciding which potential million dollar business to build based on a peculiar business model. Can his business plan be explained to future partners on a dinner napkin? And can his partners explain the same business plan on a dinner napkin to other prospects?
The key here is marketing with obvious simple duplication.
He continued to draw a regular sized napkin and divide it into quadrants. Each quarter represented a special function.
First, start with a capture email page with a low ticket offer.
Next, proceed to a small ticket upsell where as many as 30% of customers begin to feel comfortable with the buying process. Then, everyone is dropped into an email follow-up system called a Continuity Program. Finally, the big ticket item is produced and supported with call centers, webinars, and email contacts and updates. At any time, potential customers can remove themselves from the marketing funnel.
This program started a personal evaluation. Can my small home business be explained on a single dinner napkin? I believe so, but even in a more simplified way.
First: Invite potential prospects to listen to an overview call about the home business opportunity.
Second: If interested in more information, follow-up with the company’s website and a one page Getting Started Right Business Plan
Third: Help with questions. Continue the education with a generic overview of the business model with a slideshow and e-book…an invaluable information tool that does the work for you called the Mini-Program for Maxi-Profits.
Fourth: Read and share the 1- 2 – 3 Step Marketing Plan that covers all the main facts,neutralizes common excuses, and brings in a new business partner.
Simple is a beautiful thing. A simple dinner napkin “business” can be duplicated. In our industry duplication of a simple marketing plan can lead to fortunes.
I listened recently to a short video presentation about a young entrepreneur who has an absolutely unusual way of deciding which potential million dollar business to build based on a peculiar business model. Can his business plan be explained to future partners on a dinner napkin? And can his partners explain the same business plan on a dinner napkin to other prospects?
The key here is marketing with obvious simple duplication.
He continued to draw a regular sized napkin and divide it into quadrants. Each quarter represented a special function.
First, start with a capture email page with a low ticket offer.
Next, proceed to a small ticket upsell where as many as 30% of customers begin to feel comfortable with the buying process. Then, everyone is dropped into an email follow-up system called a Continuity Program. Finally, the big ticket item is produced and supported with call centers, webinars, and email contacts and updates. At any time, potential customers can remove themselves from the marketing funnel.
This program started a personal evaluation. Can my small home business be explained on a single dinner napkin? I believe so, but even in a more simplified way.
First: Invite potential prospects to listen to an overview call about the home business opportunity.
Second: If interested in more information, follow-up with the company’s website and a one page Getting Started Right Business Plan
Third: Help with questions. Continue the education with a generic overview of the business model with a slideshow and e-book…an invaluable information tool that does the work for you called the Mini-Program for Maxi-Profits.
Fourth: Read and share the 1- 2 – 3 Step Marketing Plan that covers all the main facts,neutralizes common excuses, and brings in a new business partner.
Simple is a beautiful thing. A simple dinner napkin “business” can be duplicated. In our industry duplication of a simple marketing plan can lead to fortunes.
Tuesday, October 14, 2008
Robert's Five "Hard-Wired" Ways to Win in Life
I’d like to share with you a recent valuable insight by Mike Dillard and his visit with Robert Kiyosaki, the financial expert who authored Rich Dad, Poor Dad. Personally, I really enjoy any information that makes you look at yourself in a different way. For example, have you ever thought about the word “winning”, and what it means to you?
For most of us, the word “winning”, is a very simple concept. You create a goal, and when you achieve it, you’ve won.
Well, there’s actually much more to it then that, because your subconscious mind has it’s own definition for “winning”, and whether you like it or not, you and your entire life are run by this little "wired hard-drive."
If this "hard-drive" doesn't you to “win” when it comes to wealth and money, you’re not going to. Period.
By definition, your subconscious thoughts and its agenda for your life are hidden from you, unless you’ve trained yourself to communicate with it.
If you don’t know what its definition of “winning” is for you right now, how can you ever move forward? And that’s the point on this letter… We’re going to find out what “winning” means to your subconscious right now…
There are 5 ways for you to win...
1: You win when you’re comfortable. This person’s primary goal is to just go through life as comfortably as possible. They don’t want stress. They don’t want to be pushed or challenged. They don’t like conflict. The just want to go through life on cruise control, hanging out with their friends, and having a good time.
This is your average, life-long employee who’s more than happy to have a safe, stable, comfortable job.
2: You win by being liked. This person’s primary goal in life is to be liked by others. They want acceptance from everyone, and will do just about anything to reach that goal. They’d rather be liked, than be right or wrong.
When you put someone like this in a leadership role, the business will usually fail because they won’t be willing to make hard decisions that would anger someone. They would try to please everyone all the time because their ultimate motivation is to be liked by others.
3: You win by being right. This person is usually an expert in a specific field like a professor, lawyer, or a wife. (Just kidding ladies! ). People who win by being right, don’t accept criticism and aren’t open to new ideas.
They tend to reach a glass ceiling when it comes to money, their career, and relationships, because they can’t accept their short-comings in order to move past them and achieve personal growth. Arguing with this person never works because they’ll always find a way to prove you wrong. In order to win, this person must be right.
4: You win by winning. This person is an achiever. Their primary motivation is to win. They are very competitive, and will do whatever it takes to win. They won’t quit, and they’ll constantly push themselves to gain the edge they need.
This category describes all successful entrepreneurs and athletes.
This type of person doesn’t care if others don’t like them, and they welcome discomfort because it provides them with new opportunities to win.
5: You win by losing. This person wins by being a victim. They want sympathy from others or their spouse. Just when things start to get better, they will sabotage themselves, and say, “I knew it wouldn’t work”, giving them their victory once again.
There lives are always filled with problems because they don’t win unless they lose, so they create circumstances and excuses that help them fulfill that destiny like, “Your book won’t teach me anything new. I don’t have the money. This is just another scam. I’ll give it a try…”
In summary, there are people who are not wealthy because they want to be comfortable. There are people who are not healthy because they want to be comfortable. There are people who are stuck in the same job without a promotion for 10 years because they want to be liked. There are people who are addicted to struggle because they win by losing.
And most likely, you see a little of yourself in each of these categories. I know I do, but what’s important to remember, is that winning is a continuous process that is brought to an end once you’ve won, which is an event.
As soon as you’ve “won”, the process starts all over again.
I don’t know where you are at this moment in your life, but I hope this message has shown a little more insight on making a decision about looking at starting a small home business...and where you might need a little adjustment as a potential entrepreneur.
For most of us, the word “winning”, is a very simple concept. You create a goal, and when you achieve it, you’ve won.
Well, there’s actually much more to it then that, because your subconscious mind has it’s own definition for “winning”, and whether you like it or not, you and your entire life are run by this little "wired hard-drive."
If this "hard-drive" doesn't you to “win” when it comes to wealth and money, you’re not going to. Period.
By definition, your subconscious thoughts and its agenda for your life are hidden from you, unless you’ve trained yourself to communicate with it.
If you don’t know what its definition of “winning” is for you right now, how can you ever move forward? And that’s the point on this letter… We’re going to find out what “winning” means to your subconscious right now…
There are 5 ways for you to win...
1: You win when you’re comfortable. This person’s primary goal is to just go through life as comfortably as possible. They don’t want stress. They don’t want to be pushed or challenged. They don’t like conflict. The just want to go through life on cruise control, hanging out with their friends, and having a good time.
This is your average, life-long employee who’s more than happy to have a safe, stable, comfortable job.
2: You win by being liked. This person’s primary goal in life is to be liked by others. They want acceptance from everyone, and will do just about anything to reach that goal. They’d rather be liked, than be right or wrong.
When you put someone like this in a leadership role, the business will usually fail because they won’t be willing to make hard decisions that would anger someone. They would try to please everyone all the time because their ultimate motivation is to be liked by others.
3: You win by being right. This person is usually an expert in a specific field like a professor, lawyer, or a wife. (Just kidding ladies! ). People who win by being right, don’t accept criticism and aren’t open to new ideas.
They tend to reach a glass ceiling when it comes to money, their career, and relationships, because they can’t accept their short-comings in order to move past them and achieve personal growth. Arguing with this person never works because they’ll always find a way to prove you wrong. In order to win, this person must be right.
4: You win by winning. This person is an achiever. Their primary motivation is to win. They are very competitive, and will do whatever it takes to win. They won’t quit, and they’ll constantly push themselves to gain the edge they need.
This category describes all successful entrepreneurs and athletes.
This type of person doesn’t care if others don’t like them, and they welcome discomfort because it provides them with new opportunities to win.
5: You win by losing. This person wins by being a victim. They want sympathy from others or their spouse. Just when things start to get better, they will sabotage themselves, and say, “I knew it wouldn’t work”, giving them their victory once again.
There lives are always filled with problems because they don’t win unless they lose, so they create circumstances and excuses that help them fulfill that destiny like, “Your book won’t teach me anything new. I don’t have the money. This is just another scam. I’ll give it a try…”
In summary, there are people who are not wealthy because they want to be comfortable. There are people who are not healthy because they want to be comfortable. There are people who are stuck in the same job without a promotion for 10 years because they want to be liked. There are people who are addicted to struggle because they win by losing.
And most likely, you see a little of yourself in each of these categories. I know I do, but what’s important to remember, is that winning is a continuous process that is brought to an end once you’ve won, which is an event.
As soon as you’ve “won”, the process starts all over again.
I don’t know where you are at this moment in your life, but I hope this message has shown a little more insight on making a decision about looking at starting a small home business...and where you might need a little adjustment as a potential entrepreneur.
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