Showing posts with label customers. Show all posts
Showing posts with label customers. Show all posts

Saturday, April 11, 2009

How to make your home business choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle

Make your Home Business Choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle?

Your Home Business choice: 10 Step Cha-Cha-Cha or 3-Step Shuffle?

No one ever said starting a business would be easy, but once you make the decision to start one, it’s all you can think about. You’ve probably checked out numerous home business opportunities. Here is an interesting analogy to help your decision making process

10 Step CHA-CHA-CHA for Home Business Professionals

STEP 1: Do What You Love…GREAT IDEA... Believe in something you can share with others to make their lives better

STEP 2: Do Your Homework...Prepare a cash flow plan with accountant…budget..expenses.. return on investment.Make sure you have enough money and resources.

STEP 3: Create a business Plan...Set short term and long term goals, prepare for setbacks, source of funding, marketing expenses. Use templates for step by step creation.

STEP 4: Research the market: Are people already paying someone for the product or service you want to offer? What is your Unique Selling Proposition? Competitive Edge? Find out what your competitors are doing—Always try and offer something that no other company provides or fulfills a solution to a problem or need It’s called staying on the “cutting edge”

STEP 5: Set a Realistic Price: If you create your own product, make sure the price you set is based on presentation, statistics, and credibility. Pretend you are the client and you are looking for something fair, competitive, and sensible. Always take overhead and production costs into consideration to include the final price to ensure you make a profit.

STEP 6: Create Your Image, Brand or Logo Your image or brand will define your product or service and is one of your most important assets and how people will talk about your company. Don’t spare the expense here. You want to set positive first impressions and opinions…Will a potential customer want to recommend or return?

STEP 7: Create Professional Informational Material: Be ready to distribute one-page flyers or brochures or an informational website. Make sure your look is updated to attract new business.

STEP 8. Plan Your Strategy. Set up a business plan that outlines the details of your business, organization, overall goals, trouble-shooting, and how to track and measure results. This Business Process is essential to streamline and help you avoid potential problems. Customers appreciate efficiency and ease of use.

STEP 9: Your Marketing Plan ..this is the BIG ONE! THE GRAND FINALE! THE BIGGEST EXPENSE to fit into your budget! Lack of marketing is the #1 reason why any business fails.This includes some complex maneuvers such as advertising channels at the local level, reaching your primary target audience, joining local chambers of commerce, leads groups and/or business organizations to develop strong business relationships for qualified leads and referrals, checking out Business Directories. This is for offline advertising..and now, of course all the new online marketing to establish brand awareness..blogs, websites, social media….this is huge and if done well deserves massive applause from a massive audience.

STEP 10: Stay Positive…wow this is very important after all these steps.
This is a standard expectation…To think positive…don’t let doubt or fear interfere with your goals..even when it gets rough, as it surely well from time to time. Keep steering..as long as your compass is set with careful planning and a well thought out strategy, you will reach the final destination of business success.

I’m thinking of the comparison now between another very popular TV show Dancing with the Stars. Those dancers are so professional and so successful with all those amazing steps and strategies..it boggles the mind..can we ever learn to be that successful?

But I’m not a business professional..and I don't have months or years but I still deserve an equal chance to dance, to dare, to dream, to be the best Ican be, to create a beautiful life for myself and my family…

For me , a 3-step Shuffle will do just fine as long as I get results…more and more profits for my efforts. I want the opportunity to plug into a successful company and they do the "heavy work" for me…


manufacturing, researching, pricing, competive cutting-edges, shipping, accounting, branding, promotional materials, accounting, back office administration.

In return I will help to market and recommend their products and get paid multiple commissions.Therefore, the home business marketing plan becomes the key to my success…and a 3-Step Plan or Strategy is something I can learn easily:


STEP 1. Educate..get the facts so I know what to do..
STEP 2. Empower..get the belief system..I’m good..I can do this..
STEP 3. Change is now very real and exciting…a sizzle phone call, an amazing network marketing company and extraordinary product.

The stars are within MY reach now..
My judgment is my choice..will I? …won’t I? …wonder what if?..celebrate?
It’s my choice…my fortune..my legacy…


Wednesday, December 17, 2008

I worked for wages this week but home business income is better...WHY?

I worked for wages this weekend but home business profits are better…why

This weekend I made a few dollars as a food demonstrator for a marketing company introducing new products to a supermarket. It was interesting to meet all kinds of new people and talk about sprouted grain bread versus milled bread. Do you know the difference…most did not.

The difference between sprouting versus milling (or grinding to make flour) processes are huge to the nutritional benefits of breads that result. In the milling process there is substantial amount of heat generated which has adverse effects on the wheat grain. Almost all milling oxidizes the kernel, losing vital vitamins, enzymes and minerals. As well, most of the bran and germ (endosperm) is removed and resold. By taking out these ingredients, it allows most flours, including whole wheat, to have a shelf life for several months on the store shelf without going rancid.

For handing out taste samples and coupons I got paid $14 an hour. In one day of work I made $98 minus taxes. I will never get another cent from this day’s work. I will have to work again tomorrow to get another one-time wage, sufficient as it seems at first.

So how do wages compare to home business profits? Let’s take a look at a small number potential using knowledge as leverage to go beyond one hour of work and earn multiple times.

Let’s say I was working comfortably from my home, setting my own hours by network marketing a high-demand nutritional product. I shared the information via website with ten people. Two people saw the value of the product for their health and ordered it and I received a commission. These two new customers then each shared the important information with ten other people for a total of 20 new contacts, 4 of which also became customers.

I get 4 more commissions. Now these 4 new customers each share the healthy benefits with 10 people each for a total of 40 new contacts and a possible 8 people buying and using the product. Now I am eligible for 8 commissions…bringing the total to 14 commissions based on two personal customers.

As I continue to share my home business, I will continue to grow my profits over and over again based on short-term initial work and long-term residual income. Many networkers reach a 5 or 6 digit monthly income with residual profits with this business model.

High quality nutritional products are a huge market trend as more people look for natural solutions to maintain their health proactively (before getting sick). However, as important as health products are to this networking business model; it is even more important to use a simple business plan to duplicate your profits over and over again, both direct referrals and indirect.

I’d like to invite you to check out our 6 month income-generating, debt-reduction plan to get a clearer picture how residual income works.

Friday, October 17, 2008

A Profitable Home Business on a Table Napkin? Show Me How

A Profitable Home Business on a Table Napkin? Show me how.

I listened recently to a short video presentation about a young entrepreneur who has an absolutely unusual way of deciding which potential million dollar business to build based on a peculiar business model. Can his business plan be explained to future partners on a dinner napkin? And can his partners explain the same business plan on a dinner napkin to other prospects?

The key here is marketing with obvious simple duplication.

He continued to draw a regular sized napkin and divide it into quadrants. Each quarter represented a special function.
First, start with a capture email page with a low ticket offer.
Next, proceed to a small ticket upsell where as many as 30% of customers begin to feel comfortable with the buying process. Then, everyone is dropped into an email follow-up system called a Continuity Program. Finally, the big ticket item is produced and supported with call centers, webinars, and email contacts and updates. At any time, potential customers can remove themselves from the marketing funnel.

This program started a personal evaluation. Can my small home business be explained on a single dinner napkin? I believe so, but even in a more simplified way.

First: Invite potential prospects to listen to an overview call about the home business opportunity.
Second: If interested in more information, follow-up with the company’s website and a one page Getting Started Right Business Plan
Third: Help with questions. Continue the education with a generic overview of the business model with a slideshow and e-book…an invaluable information tool that does the work for you called the Mini-Program for Maxi-Profits.
Fourth: Read and share the 1- 2 – 3 Step Marketing Plan that covers all the main facts,neutralizes common excuses, and brings in a new business partner.

Simple is a beautiful thing. A simple dinner napkin “business” can be duplicated. In our industry duplication of a simple marketing plan can lead to fortunes.