How to make your home business choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle

Make your Home Business Choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle?

Your Home Business choice: 10 Step Cha-Cha-Cha or 3-Step Shuffle?

No one ever said starting a business would be easy, but once you make the decision to start one, it’s all you can think about. You’ve probably checked out numerous home business opportunities. Here is an interesting analogy to help your decision making process

10 Step CHA-CHA-CHA for Home Business Professionals

STEP 1: Do What You Love…GREAT IDEA... Believe in something you can share with others to make their lives better

STEP 2: Do Your Homework...Prepare a cash flow plan with accountant…budget..expenses.. return on investment.Make sure you have enough money and resources.

STEP 3: Create a business Plan...Set short term and long term goals, prepare for setbacks, source of funding, marketing expenses. Use templates for step by step creation.

STEP 4: Research the market: Are people already paying someone for the product or service you want to offer? What is your Unique Selling Proposition? Competitive Edge? Find out what your competitors are doing—Always try and offer something that no other company provides or fulfills a solution to a problem or need It’s called staying on the “cutting edge”

STEP 5: Set a Realistic Price: If you create your own product, make sure the price you set is based on presentation, statistics, and credibility. Pretend you are the client and you are looking for something fair, competitive, and sensible. Always take overhead and production costs into consideration to include the final price to ensure you make a profit.

STEP 6: Create Your Image, Brand or Logo Your image or brand will define your product or service and is one of your most important assets and how people will talk about your company. Don’t spare the expense here. You want to set positive first impressions and opinions…Will a potential customer want to recommend or return?

STEP 7: Create Professional Informational Material: Be ready to distribute one-page flyers or brochures or an informational website. Make sure your look is updated to attract new business.

STEP 8. Plan Your Strategy. Set up a business plan that outlines the details of your business, organization, overall goals, trouble-shooting, and how to track and measure results. This Business Process is essential to streamline and help you avoid potential problems. Customers appreciate efficiency and ease of use.

STEP 9: Your Marketing Plan ..this is the BIG ONE! THE GRAND FINALE! THE BIGGEST EXPENSE to fit into your budget! Lack of marketing is the #1 reason why any business fails.This includes some complex maneuvers such as advertising channels at the local level, reaching your primary target audience, joining local chambers of commerce, leads groups and/or business organizations to develop strong business relationships for qualified leads and referrals, checking out Business Directories. This is for offline advertising..and now, of course all the new online marketing to establish brand awareness..blogs, websites, social media….this is huge and if done well deserves massive applause from a massive audience.

STEP 10: Stay Positive…wow this is very important after all these steps.
This is a standard expectation…To think positive…don’t let doubt or fear interfere with your goals..even when it gets rough, as it surely well from time to time. Keep steering..as long as your compass is set with careful planning and a well thought out strategy, you will reach the final destination of business success.

I’m thinking of the comparison now between another very popular TV show Dancing with the Stars. Those dancers are so professional and so successful with all those amazing steps and strategies..it boggles the mind..can we ever learn to be that successful?

But I’m not a business professional..and I don't have months or years but I still deserve an equal chance to dance, to dare, to dream, to be the best Ican be, to create a beautiful life for myself and my family…

For me , a 3-step Shuffle will do just fine as long as I get results…more and more profits for my efforts. I want the opportunity to plug into a successful company and they do the "heavy work" for me…


manufacturing, researching, pricing, competive cutting-edges, shipping, accounting, branding, promotional materials, accounting, back office administration.

In return I will help to market and recommend their products and get paid multiple commissions.Therefore, the home business marketing plan becomes the key to my success…and a 3-Step Plan or Strategy is something I can learn easily:

STEP 1. Educate..get the facts so I know what to do..

STEP 2. Empower..get the belief system..I’m good..I can do this..

STEP 3. Change is now very real and exciting…a sizzle phone call, an amazing network marketing company and extraordinary product.

The stars are within MY reach now..

My judgment is my choice..will I? …won’t I? …wonder what if?..celebrate?

It’s my choice…my fortune..my legacy…

Once you understand how it works, why would anyone say NO to this home business model?

Currently, I'm speaking with many people looking for a legitimate way to make extra income from home doing something they can be proud of. In fact, one lady said at the end of a short slide presentation..."Now that I understand this home business model better, why would anyone say "no" to making money over and over again by using valuable products."



Coincidentally, I had read a similar article by Tim Sales two weeks ago. He had a similar response following his presentation from a lady who also asked, "Why would anyone say "no"?

Tim is one of the most professional networkers I know and his answer is thoroughly spotless.

Read it in its entirety and I'd like to hear your opinion about "opinions" you have heard.

Sincerely,

AnneMarie

1 250 365 6916

amarie10@gmail.com



...from Tim Sales



The answer I gave her is one you need to read... and KNOW so that you can explain it to your prospect. First let me say that some of our bad public relations, we've earned. We did it and we're paying for it. If you didn't do it, then you inherited the problem, therefore you have to fix it. But most of the bad public relations we've received was from either people who didn't (and still don't) know anything about the industry or people who have failed at M.L.M and now talk badly about it.



Basically, there are three types of authors of content:

1. They've never done what they're writing about

2. They've done it and failed and

3. They've done it and succeeded.



Note: My use of the word "author" includes both written and spoken communication. Which is to say that ANYONE who says or writes anything!



The first type of author who has created bad public relations for the industry is the author who has never done M.L.M. Newspaper, magazine and television writers and reporters rarely have done M.L.M - their information comes from hearsay and as an "outsider looking in." Attorneys and even many professors often give advice on activities they've never done. The majority of the books at the book store are from authors who have never done what they're authoring about. They can write (or speak), but can not succeed at doing it. Their advice is rarely good because it's based on invention, another's opinion or hearsay. This problem gets compounded when one hears something...and repeats what they heard from the media.



Now there are two layers of people who have never done it; but think they know about it. People who have never done or succeeded at it can not possibly place the correct importance on the subject! You can always identify authors who have never done it because their content is slightly (or grossly) off the main subject.



As an example, I read a web site that wrote several pages about how M.L.M could not mathematically work. What?! That's like debating the "fact" that "scientifically" a bumblebee can't fly. Has it ever occurred to that author To LOOK? The oldest M.L.M company is still growing after 50 years!



A large amount of the negative public relations in M.L.M has come because too many people who have no real data on M.L.M make statements that other people believe because the author "appears" real; which they shouldn't.



The second group of authors who have created negative public relations for M.L.M is people who have failed at M.L.M. When someone has failed at what they write or talk about, it is common for them to be critical (inclined to find fault with) of the activity and those who do the activity. Why? Because something about the subject is a complete mystery to them and they feel a little [or a lot] inadequate. They obviously couldn't figure out some part of it - otherwise they wouldn't have failed!



As an example, let's take a person who tried M.L.M but didn't succeed at it. Because he has a little knowledge about the subject he can say, "I've done M.L.M and it doesn't work!" He'll typically state "what's hard," "wrong," or "dangerous" about M.L.M. Why? Because he never figured it out and someone who succeeds at it proves his inadequacy on the subject of M.L.M.



His worst nightmare is people succeeding at M.L.M. If he knew exactly why he failed at it, he may zero in on that part and write (or state) negatively about it - perhaps how the upline makes all the money (which is the same in every industry). But normally he doesn't know why he failed so he tries to makes EVERYTHING about M.L.M wrong - including anyone who does M.L.M.



Warning: There are always more people who fail than succeed at every activity - so the general comments (written and spoken) on any activity will be negative. Now you know why someone would write, "So few people succeed at ______," and then they go on and advise you "not to do it."


Do not take advice from people who've failed at what they author about - they have an axe to grind and they don't want you to succeed at what they failed at as if you succeed it proves their inadequacy on the subject. The more people who succeed at it, the more fire-spitting mad they get about it. By the way, often how they personally tell you this is, "I'm just trying to protect you."



The third author type is those who have succeeded at what they write about. If an author has done and succeeded at the activity they author about, they are a valuable asset to you and their advice is worthwhile. They know what is important and what's not important about the subject.



Please notice there is a vast difference between someone who has been "educated" on a subject versus someone who can DO the subject successfully. Just because a person has studied a subject, doesn't mean they can do it. A beautician can study all about hair - that doesn't mean she can cut hair. A psychiatrist may have been able to listen to her teachers and may have been able to read the required text books and may have even been able to pass a state board examination on the subject - but can she fix another person's problems? If she can't, don't take her advice! A student who has been educated on a subject has only proven that she can be a student successfully. She has not proven she can DO THE SUBJECT. So don't be snowed by someone who says, "I've been a student of the industry for 23 years." They have not proven they can DO M.L.M.



Author type number three is the person you should accept advice from on any subject you're researching. If you want to fail, take advice from one who has failed.



In a nutshell, those people who have never done M.L.M and those who have failed at M.L.M are the ones who have created the bad public relations and have confused people about the industry.



If a person listens to author type number one or two and hears something "bad," they should ask author type number three about it. Author type three (the person who has succeeded at it) can put everything into the right perspective.



As an example, after one of my Brilliant Compensation events in Melbourne Australia, a guest asked me, "What percentage of people succeed?" Obviously he got the question from author type one or two. My response to him was that even though I've made millions of dollars, I personally had NEVER asked that question (even to myself) because no industry exists where the majority of people who do it make big money. I wasn't avoiding the question. I was simply letting him know that the question is truly irrelevant! The right question to ask is, "How do those who make big money do it?"



I hope this helps you to understand where the bad public relations comes from and how you can correct it.



Huge respect to you, Tim Sales



P.S. Improving the public relations image of M.L.M also requires that we all do the activity in a professional way. To be professional requires the proper training. You can get the best professional training in this industry by listening to my 7 CD set, "Professional Inviter". If you don't already own it, now's your chance to get it at a 25% savings - but only for a short time so act now. http://www.firstclassmlmtools.com.

Four Words Every Home Business Owner Must Say...Part 3

Four Words Every Home Business Owner Must Say...PART 3

I CAN DO IT

So far, in Part 1, we saw how self-concept determines your destination and both are relative to a successful marketing plan. In Part 2, we saw how a simple “song” or marketing plan is easier to participate with and fun.

Now, another analogy just hit me last night. It all began with a small cluster of unexpected events…my brother and family (5 members) dropped in from their Kelowna trip. And I offered to make supper, of course, and they gladly accepted, of course, and I didn’t have enough of anything prepared to do company’s justice. In my fridge, there was a small hamburger package (enough for two people) and mozzarella cheese. Sometimes in emergencies like this I draw out an old traditional family recipe. It’s simple 5-ingredient sour cream dough that is rolled out into thin 8 inch circles topped with a filling, braided shut, rolled thin and fried in olive oil. Serve with sour cream and salsa, green onions and carrot sticks. The surprise supper was great with what was described as a gourmet treat.

I love analogies because they can take a highly complex subject and compare it to something easier to understand. In this example I was successful in preparing a good supper for several people because I had a recipe to follow that never fails.

A recipe made me think of any list of specific instructions with an end result in mind.
You take raw elements like egg, flour, salt, and create a composite wholly unlike to the elements. In the similar way, you can take a marketing plan to grow your home business and realize a dream lifestyle way beyond the words on a page.

A map is a pictorial overview of an actual landscape using labeled keys or code. You can see where you are now and where you want to be. With a business plan, you must be able to see ALL the rules to win by, offensive driving and defensive driving.

A business plan is essential to starting a business, including home-based. You need check out market research,time commitments, consultants, cash-flow projections, investment ratios, rental fees, shipping, competitors, production, sales and marketing…just to name a few.

A network marketing home business plan has the basic advantage of plugging into an established, successful company in order to help market their products and earn commissions multiple times. Get paid for monthly consumption of products you would buy anyway. This sounds great in theory.

Here are your ingredients:
BOTTOM LAYER (foundation): company, top management, manufacturing, valuable products, cutting edge advertising, shipping, accounting, service department and more.
MIDDLE LAYER (filling): personal sponsor, team training, support, marketing plan
TOP LAYER: success and financial freedom

But in reality this fails for 95% of people who try it! The top layer, the sweet, care-free, delicious topping is enjoyed by only a handful of people EVEN when the basic recipe is the same. Why? This question has bothered me for years. The company’s foundation is a prepackaged delivery. There is no need for changes here. The real variation in this recipe is the middle layer, the filling…and you can’t apply the topping if you have no filling.

So what’s wrong with the filling? It’s a $64,000 question. Here is where you find all kinds of cooks, or team leaders, using their own special flavors or strategies (sometimes tied into buying their own particular brands). Here is where you find the top “guru” chefs with experience, multi-tasking skills, and credibility in performing complicated procedures.
I can’t pretend to cook like a Julia Child, Emile Lagasee or any of the Iron Chefs.
I can only marvel at their creations of Stuffed Snapper with Orange and Lime and Manhattan Cheesecake with Flaming Apricots.
Again, I have no desire to be the expert.
I may not even know how to fry an egg (I’m new to home business) but all of the sudden I need to be able to keep up with the expert marketers! Even worse, because of the nature of duplication in this business model, I also need to go out and teach this recipe to others and then they need to do the same! It doesn’t work. Average “cooks” can’t copy and promote complicated recipes. Nor should they need to spend countless hours training.

Show me a simple, straight forward marketing plan …a recipe with 3 or 4 ingredients for the filling:
1. Phone number for an overview. Are you interested? Yes or No
2. Company’s website for more information with a 1 page overview
3. 1 – 2 – 3 Step Marketing Plan to read-and-share that covers the basics: Trends, Marketing, Action…about 30 minutes to set
4. If people want a serving of Excuses…share more side dishes of educational resources

I CAN DO IT!

More importantly, I can pass on this recipe to as many people as I wish and they can duplicate the steps. Most importantly, I can celebrate the fact that I may not be a “guru chef” with years of mastery, but I can plug into the same networking company, expand my time and knowledge by passing on a simple “recipe” and start earning multiple commissions over and over based on initial effort.
Then I’ll be able to treat my friends to a real gourmet lunch courtesy of these masters.

I’d love to hear your ideas or questions. If you wish to try the Everday Pyrahi recipe from above…send me a note.

Sincerely,
AnneMarie

PS. As an interesting note...the comparison is often made that fast food franchises can be operated by a staff of teenagers because they follow a cookie cutter system. The food may not always be “the best” but you know Hamburger XYZ in California will be exactly the same Hamburger XYZ in Toronto, Canada