Do you sell or educate for better profits in this special network marketing home business?
I always enjoy speaking with home-based business opportunity seekers. They have so many good questions that require proper, hype-free answers. I can relate to my first efforts in starting a home business by following a program without a proper overview of how this special home business worked. I followed with “blind faith” that the master marketer would inspire more and more “followers.”
Unfortunately, this home business model based on network marketing concepts doesn’t work that way. Its residual matrix model is based on duplication of a simple business plan. It is not about leaders creating more leaders. It is about regular people with hopes for a better lifestyle communicating with other regular people.
So my main answers are to make sure new people understand the foundational principles of network marketing. This will ensure that common mistakes can be avoided, and unnecessary costs eliminated and time saved. After all, customers buying important products for personal use are the basis of long –term commissions.
One of the most common questions is related to selling. Do I have to sell anything? I have no experience. I don’t like sales. After all, customers buying important products for personal use are the basis of long-term commissions.
These concerns and fears are absolutely relevant. How about you? Do you feel that you are unable to sell, or may even see selling as negative. Perhaps you may have had a past experience where you have been pushed into buying something you didn't want, or felt hassled by a salesperson.
The process of selling is an exchange of information between two people talking…one is looking for a solution to a problem..the other is providing some answers.
Both ways, they are selling each other whether about the problem or the solution. At the end, one person will “sell” the other.."my problems are too great" or "your solution seems the right first step to take." Our consumer society shows we are always willing to exchange money to buy if we find what we want.
The fact is that there are both very good and very bad sales people! Bad sales people are only interested in what they will personally get out of the sale and will use every tactic to close the deal for their own gain.
A good sales person will not sell something to anyone unless they truly believe that they will benefit from it. They will ensure all important questions are answered and if someone is still not interested, then they will stop pushing. The good sales person will also go to any length to ensure that all customers are completely satisfied with their purchase.
But here is the $64,000 question:
Do networkers SELL a product or EDUCATE a better financial future?
Is network marketing all about really selling a product that can be bought in a local retail outlet, or does it offer the unique advantage of presenting an improved lifestyle opportunity? What other options are there?
You don’t need to “sell” a better, more financially free future...most people would be interested in "buying" and upgrading their status quo. However, first, you must educate about the key concepts to get you there.
So, on one hand, you have particular products..as the means by which to make residual income…Note that most network marketing companies produce cutting-edge research and development products. Do your due diligence here to understand the value and benefits.
On the other hand, you have an opportunity, a decision to make to start a home business of this type that can change your life and your finances forever. You have a situation where you can identify ways in which your business can help other people to achieve life long ambitions.
It’s simple to say “no’ to a product..a bottle..a box in a competitive marketplace, but you have to think more responsibly about saying “no” to a home business opportunity that can build independence for you and your family.
Ultimately, the best way to make any decision is to educate first. Get your facts. Get your overview.
Start to change your belief system...
Understand the four key words to home business success is "I can do this."
Get educated and enlightened about how the greatest, simplest, low-cost, high-potential earnings home business functions...
Now go out and check the products and see if you are willing to “buy”.
In conclusion, this home business model is unique that allows every person the right to have a profitable home business. Get smart and help others get smart. Get wealthy and others will knock on your door.
Does this mean I have to be a teacher now rather than a salesperson?
Goodness, no! Use professional teaching tools to tell the story for you.
Your comments and questions are always appreciated,
Annemarie...No Excuses Allowed Team
Showing posts with label sales copy. Show all posts
Showing posts with label sales copy. Show all posts
Friday, May 29, 2009
Wednesday, December 3, 2008
What Works Better?...Push, Pull, or Educate and Empower about Home Business
Do You Push, Pull or just Educate and Empower about Home Business
Here is another part of an article that underlines why so many home businesses in ourf industry end up in the brambles in the ditch with the unhappy owner crying “No More, This *……* just doesn’t work!
It is written by an internet marketing guru and these “promotional pillars” are absolutely imperative for good marketing. The two main strategies are defined as:
A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.
A quick point by point summary of Low cost 'PUSH' Strategies include
…Affiliate Programs
…Follow Up Landing Pages By Phone
… Direct Mail with Phone and E-Mail Follow-Up
… Advertising…the frequency of your advertising determines how well the rest of the 'push' strategies work.
A quick point by point Low Cost 'PULL' Promotional Strategies include:
…Viral Promotional Products such as writing small re-printable reports for others to promote with your link or logo or sending out news releases
…Social Networking to plug your branding, links and logos
…Blogs to personalize your story and links
…Discussion Forums where you can respond to posts with helpful answers to discussion lists in your niche market
…Seminar Networking where you attend seminars and connect with others.
Now to make sure these are followed make sure you maintain a daily check list and do it.
Or find someone who can help you do the daily chores and outsource these tasks to others.
OK…I’ve been there, done that...and I ended up in the brambles in the ditch! WHAT A JOB! I want get away from working for a boss including myself! Not to mention the time commitment and no-return expenses.
What I want, and what is available now, is a simple 3 step marketing plan that covers all the essential information with a professional inbuilt training component to save me time and money. No PUSH…No PULL. I share a No Excuses Allowed Team philosophy and the rest is up to people to learn and decide. AND THIS HAS MADE ALL THE DIFFERENCE!
Your comments and questions are important. What kinds of marketing strategies have worked or not worked for you.
AnneMarie
Here is another part of an article that underlines why so many home businesses in ourf industry end up in the brambles in the ditch with the unhappy owner crying “No More, This *……* just doesn’t work!
It is written by an internet marketing guru and these “promotional pillars” are absolutely imperative for good marketing. The two main strategies are defined as:
A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.
A quick point by point summary of Low cost 'PUSH' Strategies include
…Affiliate Programs
…Follow Up Landing Pages By Phone
… Direct Mail with Phone and E-Mail Follow-Up
… Advertising…the frequency of your advertising determines how well the rest of the 'push' strategies work.
A quick point by point Low Cost 'PULL' Promotional Strategies include:
…Viral Promotional Products such as writing small re-printable reports for others to promote with your link or logo or sending out news releases
…Social Networking to plug your branding, links and logos
…Blogs to personalize your story and links
…Discussion Forums where you can respond to posts with helpful answers to discussion lists in your niche market
…Seminar Networking where you attend seminars and connect with others.
Now to make sure these are followed make sure you maintain a daily check list and do it.
Or find someone who can help you do the daily chores and outsource these tasks to others.
OK…I’ve been there, done that...and I ended up in the brambles in the ditch! WHAT A JOB! I want get away from working for a boss including myself! Not to mention the time commitment and no-return expenses.
What I want, and what is available now, is a simple 3 step marketing plan that covers all the essential information with a professional inbuilt training component to save me time and money. No PUSH…No PULL. I share a No Excuses Allowed Team philosophy and the rest is up to people to learn and decide. AND THIS HAS MADE ALL THE DIFFERENCE!
Your comments and questions are important. What kinds of marketing strategies have worked or not worked for you.
AnneMarie
Thursday, October 9, 2008
How Not to Let my Home Business Beat Me Up
Blog: How Not to Let my Home Business Beat Me Up?
Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.
I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.
The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.
Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.
I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.
The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.
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