Do You Push, Pull or just Educate and Empower about Home Business
Here is another part of an article that underlines why so many home businesses in ourf industry end up in the brambles in the ditch with the unhappy owner crying “No More, This *……* just doesn’t work!
It is written by an internet marketing guru and these “promotional pillars” are absolutely imperative for good marketing. The two main strategies are defined as:
A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.
A quick point by point summary of Low cost 'PUSH' Strategies include
…Affiliate Programs
…Follow Up Landing Pages By Phone
… Direct Mail with Phone and E-Mail Follow-Up
… Advertising…the frequency of your advertising determines how well the rest of the 'push' strategies work.
A quick point by point Low Cost 'PULL' Promotional Strategies include:
…Viral Promotional Products such as writing small re-printable reports for others to promote with your link or logo or sending out news releases
…Social Networking to plug your branding, links and logos
…Blogs to personalize your story and links
…Discussion Forums where you can respond to posts with helpful answers to discussion lists in your niche market
…Seminar Networking where you attend seminars and connect with others.
Now to make sure these are followed make sure you maintain a daily check list and do it.
Or find someone who can help you do the daily chores and outsource these tasks to others.
OK…I’ve been there, done that...and I ended up in the brambles in the ditch! WHAT A JOB! I want get away from working for a boss including myself! Not to mention the time commitment and no-return expenses.
What I want, and what is available now, is a simple 3 step marketing plan that covers all the essential information with a professional inbuilt training component to save me time and money. No PUSH…No PULL. I share a No Excuses Allowed Team philosophy and the rest is up to people to learn and decide. AND THIS HAS MADE ALL THE DIFFERENCE!
Your comments and questions are important. What kinds of marketing strategies have worked or not worked for you.
AnneMarie
Showing posts with label guru. Show all posts
Showing posts with label guru. Show all posts
Wednesday, December 3, 2008
Thursday, November 20, 2008
Four Words Every Home Business Owner Must Say...Part 4
Four Words Every Home Business Owner Must Say...PART 4
I CAN DO IT
So far, in Part 1, we saw how self-concept determines your destination and both are relative to a successful marketing plan. In Part 2, we saw how a simple “song” or marketing plan is easier to deliver and fun. In Part 3 we saw how a simple formula can transform basic ideas into wonderful creations over and over again, even if you’re not a “guru”.
Part 4 is the last analogy that compares a concrete object we know a lot about to a
more abstract realization of one’s dream lifestyle with a home business.
These hopes and dreams will become a concrete reality with these simple words:
I CAN DO IT
We all have a can’t-live-without-them affair with CARS, sooner or later, as singular or plural experiences.
Who doesn’t remember their first car...the thrill of independence...the call of adventure...the wind in their hair...
Cars in their own rights have sported exotic imagination names like Mustang, Infinity, Explorer, Viper, Celebrity, Dynasty, LeBaron, and Phantom.
Besides these imaginary traits, cars are indispensable to our way of life. Here are some interesting facts:
Average car is driven 15,000 miles annually
The cost of driving is far more expensive than gas when you take into account sales tax, registration fees, maintenance and repairs.
Depreciation is the largest cost factor (2007 Consumer Reports) and can account for up to 48% of total ownership costs.
Fuel is the second highest cost factor per year soaking up 21% ownership cost.
So how does driving a car relate to building a profitable home business?
In a nutshell, it is the marketing plan that “drives” sales and income for business owners.
You may have the best “mousetrap” in the world but if no one hears about it, no one will beat a path to your door.
It is especially true if you have a network marketing home business that plugs you into a large company where you help market their products to earn multiple commissions. Your income will reflect how well you can “drive” home the marketing plan.
Let’s do some creative thinking. What if marketing plans were cars?
Plan A is a simple basic car with standard features:
A phone number, a website and an overview with an inbuilt industry component
Plan B is a more complicated car with extra features and specialties best managed by trained operators...there are company conference calls, upline 3 way calls, training sessions, presentations, follow-ups, more products and features and testimonials.
It follows logically that the more technicalities presented, the more objections and the less number of operators are willing or able to take on the driving challenge.
On the other hand, with a simple basic car the personal comfort levels increase. Everybody can drive this car. Your manual is minimal…cuts back hugely on time and expenses. Your odds of finding other willing and able drivers dramatically increase.
This is true duplication of a business plan that can lead to fortunes being created in this industry especially with an inbuilt industry training component found in Plan A.
Duplicating the marketing plan is the essential factor directly related to your profits.
You can consider the “fuel” to drive your marketing plan as the Business Opportunity which is constantly perceived differently by people and therefore nearly impossible to control. But the marketing plan must be the same vehicle, same delivery, same results, same financial destination.
In designing the slide presentation in the Mini-Program for Maxi-Profits, I chose the symbol of a basic red car to represent the concept of a marketing plan.
It is meant to be the opposite of high-powered marketing plans used by "guru drivers." They have the public persona, the skills to handle high tech, high performance features like 432 horsepower, radio data responders, telescopic steering, high maintenance, and higher cost premium gas. Their audiences may admire their skills and unbounded ambition and success. Some may even try and emulate their skill and “drive complicated marketing plans,” and most times they drop out of the race. THEY CAN’T DO IT!
Of course, you will always find the super salespeople who will roar into high gear.
But how many others audience members will they attract to do the same? In my experience, one or two, because this network marketing business is not about sales but duplication of marketing plan. And the great news is VELOCITY IS DETERMINED by SIMPLICITY and YOU CAN DO IT!
If you learn nothing else from this short series of I CAN DO IT, make sure you understand this statement perfectly. It can mean the difference in your ability to live in poverty or in wealth.
After all, “ability is a poor man’s wealth”. And the special network marketing home business, more than any other business model, offers the one chance to duplicate average ability to the democratic masses.
YOU CAN BE THE VERY BEST RACE CAR DRIVER IN THE WORLD BUT IF YOU’RE NOT IN A BASIC VEHICLE THAT IS SIMPLE TO DRIVE BY MANY OTHER DRIVERS, YOU’LL NEVER WIN THIS SPECIAL NETWORK MARKETING RACE
You can view these slides and other important principles about this unique home business model in our Mini-Program for Maxi-Profits slide presentation…the training component to this industry that is simple to share.
Your comments and questions are always valued.
AnneMarie
I CAN DO IT
So far, in Part 1, we saw how self-concept determines your destination and both are relative to a successful marketing plan. In Part 2, we saw how a simple “song” or marketing plan is easier to deliver and fun. In Part 3 we saw how a simple formula can transform basic ideas into wonderful creations over and over again, even if you’re not a “guru”.
Part 4 is the last analogy that compares a concrete object we know a lot about to a
more abstract realization of one’s dream lifestyle with a home business.
These hopes and dreams will become a concrete reality with these simple words:
I CAN DO IT
We all have a can’t-live-without-them affair with CARS, sooner or later, as singular or plural experiences.
Who doesn’t remember their first car...the thrill of independence...the call of adventure...the wind in their hair...
Cars in their own rights have sported exotic imagination names like Mustang, Infinity, Explorer, Viper, Celebrity, Dynasty, LeBaron, and Phantom.
Besides these imaginary traits, cars are indispensable to our way of life. Here are some interesting facts:
Average car is driven 15,000 miles annually
The cost of driving is far more expensive than gas when you take into account sales tax, registration fees, maintenance and repairs.
Depreciation is the largest cost factor (2007 Consumer Reports) and can account for up to 48% of total ownership costs.
Fuel is the second highest cost factor per year soaking up 21% ownership cost.
So how does driving a car relate to building a profitable home business?
In a nutshell, it is the marketing plan that “drives” sales and income for business owners.
You may have the best “mousetrap” in the world but if no one hears about it, no one will beat a path to your door.
It is especially true if you have a network marketing home business that plugs you into a large company where you help market their products to earn multiple commissions. Your income will reflect how well you can “drive” home the marketing plan.
Let’s do some creative thinking. What if marketing plans were cars?
Plan A is a simple basic car with standard features:
A phone number, a website and an overview with an inbuilt industry component
Plan B is a more complicated car with extra features and specialties best managed by trained operators...there are company conference calls, upline 3 way calls, training sessions, presentations, follow-ups, more products and features and testimonials.
It follows logically that the more technicalities presented, the more objections and the less number of operators are willing or able to take on the driving challenge.
On the other hand, with a simple basic car the personal comfort levels increase. Everybody can drive this car. Your manual is minimal…cuts back hugely on time and expenses. Your odds of finding other willing and able drivers dramatically increase.
This is true duplication of a business plan that can lead to fortunes being created in this industry especially with an inbuilt industry training component found in Plan A.
Duplicating the marketing plan is the essential factor directly related to your profits.
You can consider the “fuel” to drive your marketing plan as the Business Opportunity which is constantly perceived differently by people and therefore nearly impossible to control. But the marketing plan must be the same vehicle, same delivery, same results, same financial destination.
In designing the slide presentation in the Mini-Program for Maxi-Profits, I chose the symbol of a basic red car to represent the concept of a marketing plan.
It is meant to be the opposite of high-powered marketing plans used by "guru drivers." They have the public persona, the skills to handle high tech, high performance features like 432 horsepower, radio data responders, telescopic steering, high maintenance, and higher cost premium gas. Their audiences may admire their skills and unbounded ambition and success. Some may even try and emulate their skill and “drive complicated marketing plans,” and most times they drop out of the race. THEY CAN’T DO IT!
Of course, you will always find the super salespeople who will roar into high gear.
But how many others audience members will they attract to do the same? In my experience, one or two, because this network marketing business is not about sales but duplication of marketing plan. And the great news is VELOCITY IS DETERMINED by SIMPLICITY and YOU CAN DO IT!
If you learn nothing else from this short series of I CAN DO IT, make sure you understand this statement perfectly. It can mean the difference in your ability to live in poverty or in wealth.
After all, “ability is a poor man’s wealth”. And the special network marketing home business, more than any other business model, offers the one chance to duplicate average ability to the democratic masses.
YOU CAN BE THE VERY BEST RACE CAR DRIVER IN THE WORLD BUT IF YOU’RE NOT IN A BASIC VEHICLE THAT IS SIMPLE TO DRIVE BY MANY OTHER DRIVERS, YOU’LL NEVER WIN THIS SPECIAL NETWORK MARKETING RACE
You can view these slides and other important principles about this unique home business model in our Mini-Program for Maxi-Profits slide presentation…the training component to this industry that is simple to share.
Your comments and questions are always valued.
AnneMarie
Thursday, October 9, 2008
How Not to Let my Home Business Beat Me Up
Blog: How Not to Let my Home Business Beat Me Up?
Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.
I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.
The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.
Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.
I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.
The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.
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