Do You Push, Pull or just Educate and Empower about Home Business
Here is another part of an article that underlines why so many home businesses in ourf industry end up in the brambles in the ditch with the unhappy owner crying “No More, This *……* just doesn’t work!
It is written by an internet marketing guru and these “promotional pillars” are absolutely imperative for good marketing. The two main strategies are defined as:
A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.
A quick point by point summary of Low cost 'PUSH' Strategies include
…Affiliate Programs
…Follow Up Landing Pages By Phone
… Direct Mail with Phone and E-Mail Follow-Up
… Advertising…the frequency of your advertising determines how well the rest of the 'push' strategies work.
A quick point by point Low Cost 'PULL' Promotional Strategies include:
…Viral Promotional Products such as writing small re-printable reports for others to promote with your link or logo or sending out news releases
…Social Networking to plug your branding, links and logos
…Blogs to personalize your story and links
…Discussion Forums where you can respond to posts with helpful answers to discussion lists in your niche market
…Seminar Networking where you attend seminars and connect with others.
Now to make sure these are followed make sure you maintain a daily check list and do it.
Or find someone who can help you do the daily chores and outsource these tasks to others.
OK…I’ve been there, done that...and I ended up in the brambles in the ditch! WHAT A JOB! I want get away from working for a boss including myself! Not to mention the time commitment and no-return expenses.
What I want, and what is available now, is a simple 3 step marketing plan that covers all the essential information with a professional inbuilt training component to save me time and money. No PUSH…No PULL. I share a No Excuses Allowed Team philosophy and the rest is up to people to learn and decide. AND THIS HAS MADE ALL THE DIFFERENCE!
Your comments and questions are important. What kinds of marketing strategies have worked or not worked for you.
AnneMarie
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Wednesday, December 3, 2008
Thursday, October 9, 2008
How Not to Let my Home Business Beat Me Up
Blog: How Not to Let my Home Business Beat Me Up?
Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.
I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.
The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.
Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.
I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.
The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.
Wednesday, October 1, 2008
refocus insight on small home business
I thought I’d share some information from a top business expert Michael Gerber and his famous book: E-Myth Revisited, Why Small Businesses Don’t Work and What to Do About It. I remember reading it a few years ago with some uncertainty. But I must say my current home business has helped to refocus my time and energy. Now I have different insights and thought they might help anyone contemplating a small home business.
First, the premise of the book is the belief that many businesses fail because the founders are technicians that were inspired to start a business without knowledge of how to run a successful business. A key component in that equation is how to market successfully...and that in itself, could involve years of training and practice.
The assumption that many people make is that because they are experts regarding technical details of a product or service, they will also be an expert at running that sort of business. If you are a great cook with special ethnic dishes, you should be great at opening up a restaurant. If you are a excellent computer technician, you should be able to operate a computer service business. But as it turns out for many, this can be part mythology and a bad assumption.
Here are some of the lessons that I learned to apply to my profitable home business:
1) Don’t only work in your business; make sure you also work on your business.
How many small business or home owners do you know who work 24/7 trying to handle every single technical detail day to day? At one time, I also worked hard “in my business”, often consumed by details.
Now I invest some time developing a long term plan and vision; in other words, I work “on my business.” You need to develop systems and business procedures to ensure the success of your company over a long term range. It's best to work with conscientious, like-minded people who engage in similar goals and support.
In the earlier years of my business, I kept everything in my head. Later on, I learned that I would need to create formal systems and write out formal procedures. A critical component was a simple, formalized marketing plan. This one strategy is essential to a growing, thriving business that people want to talk about.
Next time, more about refocusing on some home business "myths."
AnneMarie
amarie10@gmail.com
ps..drop me a note if you'd like to share some of your business "stories".
First, the premise of the book is the belief that many businesses fail because the founders are technicians that were inspired to start a business without knowledge of how to run a successful business. A key component in that equation is how to market successfully...and that in itself, could involve years of training and practice.
The assumption that many people make is that because they are experts regarding technical details of a product or service, they will also be an expert at running that sort of business. If you are a great cook with special ethnic dishes, you should be great at opening up a restaurant. If you are a excellent computer technician, you should be able to operate a computer service business. But as it turns out for many, this can be part mythology and a bad assumption.
Here are some of the lessons that I learned to apply to my profitable home business:
1) Don’t only work in your business; make sure you also work on your business.
How many small business or home owners do you know who work 24/7 trying to handle every single technical detail day to day? At one time, I also worked hard “in my business”, often consumed by details.
Now I invest some time developing a long term plan and vision; in other words, I work “on my business.” You need to develop systems and business procedures to ensure the success of your company over a long term range. It's best to work with conscientious, like-minded people who engage in similar goals and support.
In the earlier years of my business, I kept everything in my head. Later on, I learned that I would need to create formal systems and write out formal procedures. A critical component was a simple, formalized marketing plan. This one strategy is essential to a growing, thriving business that people want to talk about.
Next time, more about refocusing on some home business "myths."
AnneMarie
amarie10@gmail.com
ps..drop me a note if you'd like to share some of your business "stories".
Saturday, September 27, 2008
PART B
Current economic times are turbulent, home businesses are booming, information is overwhelming..where do you begin to make an intelligent, comprehensive search?
In all sincerity, let's say you decide to look at one of the fastest growing trends; namely, a network marketing home business. You’re bright eyed and freshfaced and have a strong desire to do well. You want catch this train to a five or six digit income and not be left standing on the sidelines.
But how many times have I seen this happen with new people?
All of a sudden you are flooded with information overload…company, product, sales training, marketing strategies, motivation, self-development!
Plus…as a newbie you need to share this full load with others and get them motivated and excited! Yikes…stop the train! I’m just at the primary level at this time and how can I be expected to perform like a networking graduate? In time, with practice, I will master the important fundamentals. But don’t swamp me with high expectations when I’m just learning my first steps.
Don't expect me to win the marathon without practice. Just give me the basic 1- 2- 3 steps that I can do and others can do as well.
Here’s an example. Every business needs a KEY MARKETING PLAN. Don’t even contemplate starting any home business until you have examined closely the features of how you will market the product(s)
Here's your choice. What kind of marketing plan would you like to plug into?
ONE...a 10 page outline with steps to follow for the next ten days. As a follow-up, your new customer will also have to follow this plan…I've been there…done that..and it doesn't work for many reasons…No wonder this industry based on duplication has so much attrition and low rates of success…
TIME TO CHANGE!
TWO...OR would you like to get a 1- 2- 3 steps 30- minute plan to read and share…
Everybody can read and share the critical points of information: the need to changes, smart choices and steps to action.
Learn the basics…3 steps...30 minutes.
Pass it on to others.
Continue to repeat 3 steps... 30 minutes
Simple to do... simple to duplicate.
The KEY that opens up network marketing fortunes is in the duplication of simple basic business (marketing) systems
Your choice: a 10 day business follow up or a 1-2-3 step 30-minute plan
What duplicates: a 10 day business plan or a 1-2-3 step 30- minute read and share
Current economic times are turbulent, home businesses are booming, information is overwhelming..where do you begin to make an intelligent, comprehensive search?
In all sincerity, let's say you decide to look at one of the fastest growing trends; namely, a network marketing home business. You’re bright eyed and freshfaced and have a strong desire to do well. You want catch this train to a five or six digit income and not be left standing on the sidelines.
But how many times have I seen this happen with new people?
All of a sudden you are flooded with information overload…company, product, sales training, marketing strategies, motivation, self-development!
Plus…as a newbie you need to share this full load with others and get them motivated and excited! Yikes…stop the train! I’m just at the primary level at this time and how can I be expected to perform like a networking graduate? In time, with practice, I will master the important fundamentals. But don’t swamp me with high expectations when I’m just learning my first steps.
Don't expect me to win the marathon without practice. Just give me the basic 1- 2- 3 steps that I can do and others can do as well.
Here’s an example. Every business needs a KEY MARKETING PLAN. Don’t even contemplate starting any home business until you have examined closely the features of how you will market the product(s)
Here's your choice. What kind of marketing plan would you like to plug into?
ONE...a 10 page outline with steps to follow for the next ten days. As a follow-up, your new customer will also have to follow this plan…I've been there…done that..and it doesn't work for many reasons…No wonder this industry based on duplication has so much attrition and low rates of success…
TIME TO CHANGE!
TWO...OR would you like to get a 1- 2- 3 steps 30- minute plan to read and share…
Everybody can read and share the critical points of information: the need to changes, smart choices and steps to action.
Learn the basics…3 steps...30 minutes.
Pass it on to others.
Continue to repeat 3 steps... 30 minutes
Simple to do... simple to duplicate.
The KEY that opens up network marketing fortunes is in the duplication of simple basic business (marketing) systems
Your choice: a 10 day business follow up or a 1-2-3 step 30-minute plan
What duplicates: a 10 day business plan or a 1-2-3 step 30- minute read and share
More marketing tips next.
Your comments and questions are always appreciated.
AnneMarie
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