Friday, May 29, 2009
Do you sell or educate for better profits in this special network marketing home business?
I always enjoy speaking with home-based business opportunity seekers. They have so many good questions that require proper, hype-free answers. I can relate to my first efforts in starting a home business by following a program without a proper overview of how this special home business worked. I followed with “blind faith” that the master marketer would inspire more and more “followers.”
Unfortunately, this home business model based on network marketing concepts doesn’t work that way. Its residual matrix model is based on duplication of a simple business plan. It is not about leaders creating more leaders. It is about regular people with hopes for a better lifestyle communicating with other regular people.
So my main answers are to make sure new people understand the foundational principles of network marketing. This will ensure that common mistakes can be avoided, and unnecessary costs eliminated and time saved. After all, customers buying important products for personal use are the basis of long –term commissions.
One of the most common questions is related to selling. Do I have to sell anything? I have no experience. I don’t like sales. After all, customers buying important products for personal use are the basis of long-term commissions.
These concerns and fears are absolutely relevant. How about you? Do you feel that you are unable to sell, or may even see selling as negative. Perhaps you may have had a past experience where you have been pushed into buying something you didn't want, or felt hassled by a salesperson.
The process of selling is an exchange of information between two people talking…one is looking for a solution to a problem..the other is providing some answers.
Both ways, they are selling each other whether about the problem or the solution. At the end, one person will “sell” the other.."my problems are too great" or "your solution seems the right first step to take." Our consumer society shows we are always willing to exchange money to buy if we find what we want.
The fact is that there are both very good and very bad sales people! Bad sales people are only interested in what they will personally get out of the sale and will use every tactic to close the deal for their own gain.
A good sales person will not sell something to anyone unless they truly believe that they will benefit from it. They will ensure all important questions are answered and if someone is still not interested, then they will stop pushing. The good sales person will also go to any length to ensure that all customers are completely satisfied with their purchase.
But here is the $64,000 question:
Do networkers SELL a product or EDUCATE a better financial future?
Is network marketing all about really selling a product that can be bought in a local retail outlet, or does it offer the unique advantage of presenting an improved lifestyle opportunity? What other options are there?
You don’t need to “sell” a better, more financially free future...most people would be interested in "buying" and upgrading their status quo. However, first, you must educate about the key concepts to get you there.
So, on one hand, you have particular products..as the means by which to make residual income…Note that most network marketing companies produce cutting-edge research and development products. Do your due diligence here to understand the value and benefits.
On the other hand, you have an opportunity, a decision to make to start a home business of this type that can change your life and your finances forever. You have a situation where you can identify ways in which your business can help other people to achieve life long ambitions.
It’s simple to say “no’ to a product..a bottle..a box in a competitive marketplace, but you have to think more responsibly about saying “no” to a home business opportunity that can build independence for you and your family.
Ultimately, the best way to make any decision is to educate first. Get your facts. Get your overview.
Start to change your belief system...
Understand the four key words to home business success is "I can do this."
Get educated and enlightened about how the greatest, simplest, low-cost, high-potential earnings home business functions...
Now go out and check the products and see if you are willing to “buy”.
In conclusion, this home business model is unique that allows every person the right to have a profitable home business. Get smart and help others get smart. Get wealthy and others will knock on your door.
Does this mean I have to be a teacher now rather than a salesperson?
Goodness, no! Use professional teaching tools to tell the story for you.
Your comments and questions are always appreciated,
Annemarie...No Excuses Allowed Team
Sunday, April 12, 2009
Throughout history, Network Marketing, as a home-based business, has always had exceptional growth during difficult economic times (contrary to the naysayers...see next blog). Certainly, during tough times, people will not want to spend as they did during economic good times.
That is true, but we are not talking about spending such as making retail purchases. Network Marketing is known as the alternative to retail distribution. As a member you can buy directly from the manufacturer. Not only do you redirect your spending for monthly consumables, but also you can make additional income dependent on your marketing efforts.
Here’s an interesting historical perspective:
The first MLM opportunities date back to the great depression of the 1930's.
- Wachter's, a marine-vegetable (seaweed) supplement company, started in 1937 near the bottom of the Great Depression.
- Nutrilite took off in 1945 during the economic decline immediately following World War II.
- Shaklee and Neolife fared well in the post-Korean War slump.
- Amway got a good start building with the slump in 1958.
- Mary Kay started with the downturn in the 1960s.
- Others like Herbalife in the 1990's, went into hyper growth during that recession and became a billion dollar company.
What does this tell you?
When recessions hit, people begin to look for alternative sources of income.
Consumer spending decreases; spending habits get re-prioritized. The future is fragmented and factored into issues of job security, dwindling 401k investments, stock market losses and home devaluation.
How secure do you feel your job is today? Do these terms creep into your mind…long-term…downsizing…getting fired…replacing your job? When recession hits, replacing a job is not an easy thing, but what are the options for finding alternative sources of income?
In my opinion and experience, the best of all alternatives is Network Marketing combined with Internet Marketing. No other home business comes close BUT it must be based on its core principles…a democratic opportunity for everyone, regardless of age, race, education, talent…just an innate desire to have a better life and independence.
MLM businesses can still be built offline…great social activities. However, today we have the advantage of the Information Highway running through our dining rooms and backyards. Today, we don’t have to relegate our financial problems to flipping burgers for more income. Today, the Internet Marketer can plug into a successful Network Marketing company for an exciting opportunity to make some serious income.
- offers a business solution with minimal capital investment and start up
- provides a sound business model with training, support and growth potential
- allows you to stay at home with you families while improving your economic and financial situation
- tailored for ordinary people who want to improve their financial situation and get an excellent business education without the need to rely on third parties for expensive training or consultation.
How about you?
Are you willing to invest in yourself in order to improve your families and your own financial future and destiny? What other options are there for this global recession?
If you have questions or comments, let’s talk soon. I’ll share a low-cost, complete marketing system and home business recently voted the “best home-based business concept for the 21st century" by Lifetime Network.
As you well know, inspiration is a great thing, but education is golden forever.
"A mind once stretched will not return to its previous dimensions."
Your comments and questions are always appreciated...
AnneMarie