How Will The Recession Affect Your Home-Based Business Opportunity?

Throughout history, Network Marketing, as a home-based business, has always had exceptional growth during difficult economic times (contrary to the naysayers...see next blog). Certainly, during tough times, people will not want to spend as they did during economic good times.

That is true, but we are not talking about spending such as making retail purchases. Network Marketing is known as the alternative to retail distribution. As a member you can buy directly from the manufacturer. Not only do you redirect your spending for monthly consumables, but also you can make additional income dependent on your marketing efforts.

Here’s an interesting historical perspective:
The first MLM opportunities date back to the great depression of the 1930's.

• Wachter's, a marine-vegetable (seaweed) supplement company, started in 1937 near the bottom of the Great Depression.
• Nutrilite took off in 1945 during the economic decline immediately following World War II.
• Shaklee and Neolife fared well in the post-Korean War slump.
• Amway got a good start building with the slump in 1958.
• Mary Kay started with the downturn in the 1960s.
• Others like Herbalife in the 1990's, went into hyper growth during that recession and became a billion dollar company.

What does this tell you?
When recessions hit, people begin to look for alternative sources of income.

Consumer spending decreases; spending habits get re-prioritized. The future is fragmented and factored into issues of job security, dwindling 401k investments, stock market losses and home devaluation.

How secure do you feel your job is today? Do these terms creep into your mind…long-term…downsizing…getting fired…replacing your job? When recession hits, replacing a job is not an easy thing, but what are the options for finding alternative sources of income?

In my opinion and experience, the best of all alternatives is Network Marketing combined with Internet Marketing. No other home business comes close BUT it must be based on its core principles…a democratic opportunity for everyone, regardless of age, race, education, talent…just an innate desire to have a better life and independence.

MLM businesses can still be built offline…great social activities. However, today we have the advantage of the Information Highway running through our dining rooms and backyards. Today, we don’t have to relegate our financial problems to flipping burgers for more income. Today, the Internet Marketer can plug into a successful Network Marketing company for an exciting opportunity to make some serious income.

• offers a business solution with minimal capital investment and start up
• provides a sound business model with training, support and growth potential
• allows you to stay at home with you families while improving your economic and financial situation
• tailored for ordinary people who want to improve their financial situation and get an excellent business education without the need to rely on third parties for expensive training or consultation.

How about you?

Are you willing to invest in yourself in order to improve your families and your own financial future and destiny? What other options are there for this global recession?

If you have questions or comments, let’s talk soon. I’ll share a low-cost, complete marketing system and home business recently voted the “best home-based business concept for the 21st century" by Lifetime Network.

As you well know, inspiration is a great thing, but education is golden forever.

"A mind once stretched will not return to its previous dimensions."

Your comments and questions are always appreciated...
AnneMarie

How to make your home business choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle

Make your Home Business Choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle?

Your Home Business choice: 10 Step Cha-Cha-Cha or 3-Step Shuffle?

No one ever said starting a business would be easy, but once you make the decision to start one, it’s all you can think about. You’ve probably checked out numerous home business opportunities. Here is an interesting analogy to help your decision making process

10 Step CHA-CHA-CHA for Home Business Professionals

STEP 1: Do What You Love…GREAT IDEA... Believe in something you can share with others to make their lives better

STEP 2: Do Your Homework...Prepare a cash flow plan with accountant…budget..expenses.. return on investment.Make sure you have enough money and resources.

STEP 3: Create a business Plan...Set short term and long term goals, prepare for setbacks, source of funding, marketing expenses. Use templates for step by step creation.

STEP 4: Research the market: Are people already paying someone for the product or service you want to offer? What is your Unique Selling Proposition? Competitive Edge? Find out what your competitors are doing—Always try and offer something that no other company provides or fulfills a solution to a problem or need It’s called staying on the “cutting edge”

STEP 5: Set a Realistic Price: If you create your own product, make sure the price you set is based on presentation, statistics, and credibility. Pretend you are the client and you are looking for something fair, competitive, and sensible. Always take overhead and production costs into consideration to include the final price to ensure you make a profit.

STEP 6: Create Your Image, Brand or Logo Your image or brand will define your product or service and is one of your most important assets and how people will talk about your company. Don’t spare the expense here. You want to set positive first impressions and opinions…Will a potential customer want to recommend or return?

STEP 7: Create Professional Informational Material: Be ready to distribute one-page flyers or brochures or an informational website. Make sure your look is updated to attract new business.

STEP 8. Plan Your Strategy. Set up a business plan that outlines the details of your business, organization, overall goals, trouble-shooting, and how to track and measure results. This Business Process is essential to streamline and help you avoid potential problems. Customers appreciate efficiency and ease of use.

STEP 9: Your Marketing Plan ..this is the BIG ONE! THE GRAND FINALE! THE BIGGEST EXPENSE to fit into your budget! Lack of marketing is the #1 reason why any business fails.This includes some complex maneuvers such as advertising channels at the local level, reaching your primary target audience, joining local chambers of commerce, leads groups and/or business organizations to develop strong business relationships for qualified leads and referrals, checking out Business Directories. This is for offline advertising..and now, of course all the new online marketing to establish brand awareness..blogs, websites, social media….this is huge and if done well deserves massive applause from a massive audience.

STEP 10: Stay Positive…wow this is very important after all these steps.
This is a standard expectation…To think positive…don’t let doubt or fear interfere with your goals..even when it gets rough, as it surely well from time to time. Keep steering..as long as your compass is set with careful planning and a well thought out strategy, you will reach the final destination of business success.

I’m thinking of the comparison now between another very popular TV show Dancing with the Stars. Those dancers are so professional and so successful with all those amazing steps and strategies..it boggles the mind..can we ever learn to be that successful?

But I’m not a business professional..and I don't have months or years but I still deserve an equal chance to dance, to dare, to dream, to be the best Ican be, to create a beautiful life for myself and my family…

For me , a 3-step Shuffle will do just fine as long as I get results…more and more profits for my efforts. I want the opportunity to plug into a successful company and they do the "heavy work" for me…


manufacturing, researching, pricing, competive cutting-edges, shipping, accounting, branding, promotional materials, accounting, back office administration.

In return I will help to market and recommend their products and get paid multiple commissions.Therefore, the home business marketing plan becomes the key to my success…and a 3-Step Plan or Strategy is something I can learn easily:

STEP 1. Educate..get the facts so I know what to do..

STEP 2. Empower..get the belief system..I’m good..I can do this..

STEP 3. Change is now very real and exciting…a sizzle phone call, an amazing network marketing company and extraordinary product.

The stars are within MY reach now..

My judgment is my choice..will I? …won’t I? …wonder what if?..celebrate?

It’s my choice…my fortune..my legacy…